sonix social media pinterest presentation
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November 8, 2012
Pinterest For Businesspresented by Sonix Socia Media
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Pinterest Stats
✤ Demographics:
✤ 80% Women, 20% Men
✤ 50% of Pinterest users have kids
✤ 30% of Pinterest users are between 35 and 44 years of age
✤ Average time spent on Pinterest: 1 hour 17 minutes
✤ Pinterest is the 3rd most popular social networking site behind Facebook and Twitter
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Pinterest Stats (cont’d)
✤ Pinterest users who shop online follow 9.3 retailers (Facebook 6.9; Twitter 8.5)
✤ Call to action pin causes an 80% increase in engagement
✤ Pinterest drives 4x the revenue per click than Twitter and 27% more than Facebook
✤ Average traffic generated from Pinterest grew 116% from Jan 2012 to Aug 2012
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Tips For Using Pinterest
✤ Add The Pin-It Button To Your Website
✤ Add Links In The Description Of Your Pins
✤ Create A Video Gallery
✤ Use Hashtags
✤ Feature Offline Events
✤ Promote Other Social Media
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What You Should NOT Do✤ Over do it!
✤ Pinterest is a visual platform, and it’s easy to annoy people. It quickly gets boring and you will lose your Pinterest followers much quicker than you can find them.
✤ Pin Search Results
✤ Don’t pin your images from search results. Pinning from search results doesn’t direct pinners to the original content source
✤ Don’t Get Too Talkative
✤ Keep it brief, add your keywords, and pin your image
✤ Don’t Force Feed
✤ Don’t pin the same image multiple times, and don’t put the same image on all of your boards.
✤ Don’t pin too quickly. Think about it.
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Sonix Social Media
✤ Be sure to utilize the forums section of SonixSocialMedia.com to ask questions and see what your peers are thinking about when it comes to social media for business
✤ Jason Bahamundi
✤ 214-356-6656
✤ jason@sonixstudio.com
✤ Chad Van Calster
✤ 920-482-2929
✤ chad@sonixstudio.com
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