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Sony. Campaign: The Girl with the Dragon Tattoo Agency: UM Year: 2012 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Portrait Sides Results: This campaign resonated strongly with: - PowerPoint PPT Presentation

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Sony

Campaign: The Girl with the Dragon TattooAgency: UMYear: 2012Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographicsAudience: Total PeopleStrategy: Portrait SidesResults:This campaign resonated strongly with:• CBD Worker - 46% • People18-24 - 44%• Income $76-$100k - 41%• High income earner ($100k+) 39%

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