sorting skittles: a user research game

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Abstract from IA Summit 2010 presentation:Let's face it, user research can be a total bore…especially for the research subjects. Answering numerous survey and interview questions can lull them to sleep. They are taking time out of their busy day to answer a slew of boring questions when they would probably rather be doing something else. As a result, the data we collect from existing techniques can be suboptimal…especially when the subject is disengaged due to the use of antiquated research methods.So, we have developed a new user research technique that produces better results, because it engages research subjects in a fun and tactile game format. Research subjects like this method because: * it is tactile * it is a game * it is not boring * the supplies are edibleThe method asks the facilitator to use commonly available household supplies to engage each research subject. Using the supplies, each research subject can be independently asked to prioritize any number of different topic areas including pain points, critical business goals, performance metrics, or even job responsibilities.Come and attend this session to learn how you can use this "game" to produce not only the usual qualifying data but also rich, quantifiable data.

TRANSCRIPT

SKITTLES

gnitros

@hursman

a user research game

#sskittles

http://bit.ly/c5JAo9

hello!my name is aaron.i live in dallas.i do user EXPERIENCE.i work @RACETOWIN.

#sskittles 3

Strategy

Research

Concept

Design

Evaluation

#sskittles 4

Strategy

Research

Concept

Design

Evaluation

#sskittles 5

Strategy

Research

Concept

Design

Evaluation

#sskittles 6

Strategy

Research

Concept

Design

Evaluation

#sskittles 7http://businessguysonbusinesstrips.com/?p=164

#sskittles 8http://businessguysonbusinesstrips.com/?p=164

Interviews

#sskittles 9http://businessguysonbusinesstrips.com/?p=164

Interviews

Focus Groups

#sskittles 10http://businessguysonbusinesstrips.com/?p=164

Interviews

Focus Groups

Surveys

#sskittles 11http://businessguysonbusinesstrips.com/?p=164

Interviews

Focus Groups

Surveys

Diaries

#sskittles 12

#sskittles 13

#sskittles 14

#sskittles 15

#sskittles 16

what

we GONNA

DESIGN ?

17

18

19#sskittles

...or this

20#sskittles

...or this

21#sskittles

...or this

22#sskittles

...or this

23#sskittles

...or this

#sskittles 24http://businessguysonbusinesstrips.com/?p=164

#sskittles 25http://businessguysonbusinesstrips.com/?p=164

#sskittles 26http://www.flickr.com/photos/fmgbain/4427106747/

#sskittles 27http://www.flickr.com/photos/fmgbain/4427106747/

BORING

#sskittles 28

SKITTLES

gnitrosa user research game

29#sskittleshttp://bit.ly/c5JAo9

#sskittles 30

SETTING UP the game

#sskittles 31http://bit.ly/9zThRP

#sskittles 32http://bit.ly/9zThRP

#sskittles 33http://bit.ly/9zThRP

smaller cups

#sskittles 34http://bit.ly/aqYFKi

#sskittles 35http://bit.ly/bKOskZ

#sskittles 36http://bit.ly/9zThRP

#sskittles 37http://bit.ly/9zThRP

#sskittles 38http://bit.ly/9zThRP

#sskittles 39http://bit.ly/9zThRP

#sskittles 40http://bit.ly/9zThRP

#sskittles 41http://bit.ly/9zThRP

#sskittles 42http://bit.ly/9zThRP

#sskittles 43http://bit.ly/9zThRP

#sskittles 44http://bit.ly/9zThRP

#sskittles 45http://bit.ly/9zThRP

#sskittles 46http://www.flickr.com/photos/spcphotos/2803872787/

#sskittles 47http://bit.ly/ddp102

#sskittles 48

Playing the game

#sskittles 49http://bit.ly/awXGoY

#sskittles 50http://bit.ly/awXGoY

#sskittles 51http://bit.ly/awXGoY

WILLINGPARTICIPANT

#sskittles 52http://bit.ly/a0oCgk

#sskittles 53http://bit.ly/a0oCgk

#sskittles 54http://bit.ly/a0oCgk

#sskittles 55http://bit.ly/a0oCgk

#sskittles 56http://bit.ly/a0oCgk

23

2912

#sskittles 57http://bit.ly/a0oCgk

23

2912

EXCEL

#sskittles 58http://bit.ly/9TryBW

23

2912

EXCEL

#sskittles 59

23

2912

EXCEL

http://bit.ly/9TryBW

#sskittles 60

23

2912

EXCEL

http://bit.ly/9TryBW

#sskittles 61

23

2912

EXCEL

http://bit.ly/9TryBW

#sskittles 62http://bit.ly/c0JSXQ

WILLINGPARTICIPANT

[ANOTHER]

#sskittles 63http://bit.ly/c0JSXQ

#sskittles 64http://bit.ly/c0JSXQ

#sskittles 65http://bit.ly/c0JSXQ

#sskittles 66http://bit.ly/c0JSXQ

#sskittles 67http://bit.ly/c0JSXQ

#sskittles 68http://bit.ly/c0JSXQ

#sskittles 69

#sskittles 70

#sskittles 71

#sskittles 72

...and

WHYis this any

BETTER ?

#sskittles 73http://businessguysonbusinesstrips.com/?p=164

#sskittles 74http://businessguysonbusinesstrips.com/?p=164

#sskittles 75http://businessguysonbusinesstrips.com/?p=164

oh, really? that's a bad thing?

#sskittles 76http://businessguysonbusinesstrips.com/?p=164

oh, really? that's a bad thing?...cuz i heard of this one guy.

#sskittles 77http://businessguysonbusinesstrips.com/?p=164

oh, really? that's a bad thing?...cuz i heard of this one guy.

what's-his-hame? uh...

#sskittles 78http://businessguysonbusinesstrips.com/?p=164

oh, really? that's a bad thing?...cuz i heard of this one guy.

what's-his-hame? uh...oh, yeah...

#sskittles 79http://bit.ly/a8oLXh

NIELSEN

#sskittles 80http://www.useit.com/alertbox/user-research-methods.html

#sskittles 81http://www.useit.com/alertbox/user-research-methods.html

#sskittles 82http://www.useit.com/alertbox/user-research-methods.html

#sskittles 83http://www.useit.com/alertbox/20040301.html

#sskittles 84http://bit.ly/bAJcrd

#sskittles 85http://bit.ly/bAJcrd

QUANTITATIVE

qualitativevs

#sskittles 86http://bit.ly/bAJcrd

QUANTITATIVE

qualitativevs

#sskittles 87http://bit.ly/a0oCgk

23

2912

#sskittles 88http://bit.ly/a0oCgk

23

2912

QUANTITATIVE

qu

alit

at

ive

#sskittles 89http://businessguysonbusinesstrips.com/?p=164

#sskittles 90http://businessguysonbusinesstrips.com/?p=164

#sskittles 91http://bit.ly/9zThRP

besides...

#sskittles 92http://bit.ly/9zThRP

?? ? ?

#sskittles 93http://bit.ly/bAJcrd

#sskittles 94

QUANTITATIVE

qualitative+

#sskittles 95

#sskittles 96

#sskittles 97

#sskittles 98

#sskittles 99

#sskittles 100

INCLUSIVE!

#sskittles 101

INCLUSIVE!

#sskittles 102

HOW TO WIN

#sskittles 103http://bit.ly/awXGoY

#sskittles 104http://bit.ly/awXGoY

FEEDHer THE

#sskittles 105http://bit.ly/ddp102

#sskittles 106

still not satisfied?

#sskittles 107

#sskittles 108

MICROSOFT

PORTALS

MOBILE

CUSTOM APPS

Business intel

BUSINESS MGMT

ORG CHNG MGMT

SKITTLES

gnitros

@hursman

a user research game

#sskittles

http://bit.ly/c5JAo9

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