soteria global (latam+se asia) investor presentation v2.2 bundling+dl
Post on 09-Feb-2017
79 Views
Preview:
TRANSCRIPT
Soteria INTERNATIONAL
Investor Presentation 2016
Soteria INTERNATIONAL
2
This presentation is for information purposes only and does not constitute or form part of, and should not be construed as, a prospectus, offering circular or offering memorandum or an offer, or a solicitation of any offer, to purchase or sell, any shares in any jurisdiction and should not be considered as a recommendation to subscribe for or purchase any of the Company's shares nor shall it or any part of it form the basis of or be relied upon in connection with any contract, commitment or investment decision.
This presentation is not an offer for sale of or a solicitation of an offer to buy securities in the United States or in any other jurisdiction. Securities may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended (the “Securities Act”). Any public offering of securities to be made in the United States will be made by means of a prospectus that may be obtained from the issuer. The Company does not intend to register its securities referred to herein under the Securities Act or conduct a public offering of securities in the United States.
Disclaimer
Soteria INTERNATIONAL
Global Roadmap : LATAM
&Southeast Asia
Soteria INTERNATIONAL
Soteria will aggressively enter the LATAM market in Q1 and Q2 2016 with a blended market entry strategy consisting of the acquisition of traditional brokers combined with next generation technology - big data, predictive marketing and geofencing driving direct sales.
Three acquisitions have been agreed to in Brazil and Argentina and additional acquisitions will be made in Mexico, Colombia and Peru.
Soteria to expand product portfolio to include innovative products suitable for the ‘New Consumer’ in addition to the brokers traditional products and customer base
Target Markets - LATAM
Soteria INTERNATIONAL
Acquisitions
– 3 acquisitions : 2 in Brazil and 1 in Argentina– $60M in policies under management– $15M revenue (FY 2015)– $4M EBITDA and CAGR 25% (FY 2015)– Cost of acquisitons = approx. 1 x Revenue
Drive Growth
– Implement an advanced technology platform– Develop a fluid and multi-regional technology platform– Drive expansion of policies and customers– Begin outreach to the ‘New Consumer’
Drive Company Value
– Accelerated growth, brand, ubiquitous multiregional technology platform– With the current $30M investment, Soteria will reach $360M to $700M valuation by
December 2016
Strategy
Soteria INTERNATIONAL
3 months• Finalize acquisitons (SPA) in Brazil and Argentina• Identify Target brokers in Peru ($ 10M in
revenues=cost 30% EBITDA ) and Colombia ($ 10M, 30% EBITDA)
6 months• Close deal with brokers in Peru and Colombia • Identify Target brokers in Mexico ($ 20M, 30%
EBITDA)
9 months• Close deal with brokers in Mexico • Presence in 5 countries across Latin America
Acquisition Roadmap - LATAM
Soteria INTERNATIONAL
Soteria will enter the SE Asia market under the InsuranceBuddha brand, in Q3 2016 using the same strategy of the acquisition of traditional brokers.At this time, the learning coming from LATAM experience will allow Artificial Intelligence to give a much better understanding on how to use big data, predictive marketing and geofencing driving direct sales.
Five acquisitions will take place in Thailand, Vietnam, Phillipines, Malaysia and Indonesia, with a total of 750 Million New Consumers and a GDP of U$ 2.2 Billion.
InsuranceBuddha will use best practices and lessons learned from LATAM operations to optimize operations in SE Asia.
Target Markets – SE Asia
INSURANCEBUDDHA
Soteria INTERNATIONAL
Target Markets – SE Asia
INSURANCEBUDDHA
9 months• Identify Target brokers in Thailand ($
20M in revenues=cost)12 months
• Close deal with brokers in Thailand• Identify Target brokers in Vietnam ($
10M) and Philippines ($ 15M )15 months• Close deal with brokers in Vietnam and
Philippines • Identify Target brokers in Malaysia ($
10M) and Indonesia ($ 15M )18 months• Close deal with brokers in Malaysia and
Indonesia • Presence in 5 countries across
SouthEast Asia
Combined Revenues - $ 250 MEBITDA - $ 75 M
Valuation: $ 750 M
Soteria INTERNATIONAL
Product, Marketing and Tech Strategy
Soteria INTERNATIONAL
Challenges• Legacy sales & distribution channels• Low penetration of insurance products• High renewal drop-off rates• Lack of consumer awareness
Product Development, Key Challenges & Opportunities
Opportunities• Creative products for the underserved market• Innovative products for today’s dynamic social-
driven economy• Digital sales and distribution channels increasing
efficiency (lowering Headcount- use of BPO) and revenue (up-selling and cross-sales)
• Bundling customer-specific consumer products with innovative insurance products. Example: $ 50 travel insurance policy with a free sample of Natura´s cosmetic
Soteria INTERNATIONAL
Increased perception of “Good Experiences” by the Customer• Receiving products, rebates, special offers (and others) will convert the “Fear & Loss” - based
experience of buying insurance into a “Pleasure & Win” - based , embracing the millenium population .
• Peer pressure and referral strategy with use of Social Media is an important tool of Marketing• Education process of the new consumer will have a “gaming-experience” approach , making it
much EASIER, PLEASANT and EFFICIENT.• Increasing the level of consumer awareness will happen naturally when General Experience is
positive
Product Bundling
Disruptive approach• Sending samples of branded products (Natura,
Boticário) to actual customers, according to their peferences, habits and context-relevant. Example: Sun Screen and/or Skin Moisturizer for people buying Travel Insurance and travelling to the beach.
• Partnerships with companies making consumer products will allow sharing databases and training the Learning Machine to improve accuracy of the algorithms and efficiency of the Predictions.
Soteria INTERNATIONAL
Soteria product portfolio to consist of existing products from acquisitions combined with innovative products targeting the underserved market.
Product Development
Existing products consist of:• Automotive• Residential• Pet
Innovative products examples to include:• Temporary travel auto insurance for
individuals who do not have existing coverage• Low cost housing coverage for the
underserved• Innovative travel insurance
Soteria INTERNATIONAL
Big DataLeveraging big data to send contextual, personalized messaging cross-channel - to both point of sale and geographically relevant.
Digital Marketing
Cross-ChannelCampaigns targeting consumers on the devices, at the time of their choosing, throughout the product lifecycle.
AnalyticsEmploying real-time data analytics to match message with specific needs, opportunities and environment.
Multi-ChannelPromote and facilitate relevant communication (dialog) through multi-channel digital and social media.
AwarenessCreation of testimonials, blogs and product information using best practices to drive awareness and education.
LoyaltySpecific campaigns designed to increase customer loyalty, drive word of mouth, build brand equity and company value.Customer Experience
Full engagement cycle and communication architecture to exceed customer expectations and drive referrals.
CommunityHigh level of engagement with community as corporate citizenship.
RelevancyUse of big data, advanced analytics and predictive analysis to create relevant products for the new social and sharing economy.
Soteria INTERNATIONAL
The technology roadmap for Soteria consist of six major layers with wide ranging purposes. The result is a platform that can be easily replicated and rapidly deployed. Technology development will have a significant impact on valuation.
Digital Marketing
Mobile: cell and smartphonesQuotingExperience
Technology Roadmap
The roadmap for Kiseguro.com targets a continual redesign based on analytics, improved user-experience, robust analytics, aggressive SEO and SEM, personalization and marketing automation.
Predictive Marketing / AIAnalytics / Marketing Automation
Soteria INTERNATIONAL
Disruptive Innovation
Soteria INTERNATIONAL
Opportunities Funnel
% SMARTPHONES IN THE REGION
ACTIVE BUYERS BY MOBILE
% APP AND LOCATION
% SUCCESS
33% (actual % in LATAM)
65% (actual % in LATAM)
10% (estimated)
5% (estimated)
Example for LATAM market:
Consumers Touched by the Soteria Solution
Soteria INTERNATIONAL
Phase 1 and 2
Implementations will continue to be heavily concentrated on significant productivity improvements, cost savings and capabilities that can not be done via any other architecture.
For Consideration
Phase 3 and 4
Implementations are migrating towards top line expansion and acceleration costumer acquisiton and better kowledge of consumer habits/preferences
Future Big Data project will receive more investment capital.
Soteria INTERNATIONAL
User’s smartphone detects a geofence or beacon.
Smartphone sends a request to the server to verify a geo-aware offer to send.
Server response: “Yes, send offer”.
Smartphonedisplays the message.
Server registers that the customer received the message.
Server sends anoffer to the potential
customer.
Soteria Geolocation Offers
1
2
34
5
Soteria INTERNATIONAL
Tracking Consumer Behavior Enables Predictive Marketing
Discover trends, patterns and behavior.Learn how people flow with heatmaps.
Location allows Soteria to: increase sales, improve the operations efficiency, improve customer satisfaction and compliment physical security.
Operations ImprovementAdvertising RevenueCommercial DynamizationCompliment PhysicalSecurity
Soteria INTERNATIONAL
Example of insurance offering in an unsafe zone
CopacabanaLocated in Rio de Janeiro, is one of the most touristic areas in Brazil. But, it is extremely unsafe, around 500 deaths/month in the last 8 years.New Year’s Eve Party: 2 MM visitors (816K tourists)
2,145 new contracts / users and $ 42,900 in ONE Night!
• A campaign to contract an express life insurance for 24 hours for $20 is sent to all people in the surrounding area.
• Applying the previous opportunity funnel, the result would be:
Market Example
Soteria INTERNATIONAL
• A campaign to contract an express travel insurance for $20 is sent to all people at the airport.
• Applying the previous opportunity funnel, the result would be:
Market Example
Example of travel insurance offering
Miami AirportLocated in Florida, is the main connection hub by air between US and LATAM.
40MM Visitors Annually (50/50 National / Intl.)
65,000 new contracts / users and $1.3MM in ONE Day!
Soteria INTERNATIONAL
Strategic Alliances
Soteria INTERNATIONAL
SitecoreLeading technology developer for digital marketing channels and customer experience. • 900+ employees• $200 MM global revenuesAlliance value: is providing Soteria with a revolutionary new platform for data capture and analysis creating a quantum leap in omni channel offerings.
Insurance Thought Leadership 300+ organizations and more than 500 World Class Thought Leaders are working with ITL — those organizations include Google, Deloitte, Accenture, EY, PwC, KPMG, Bain, IBM, Milliman, Capgemini, Guidewire, CIAB, QBE, Zurich, The Hartford, Pacific Life, Marsh, Aon, Willis, Sedgwick, disruptive technology companies and beyond. • Alliance value: global network of Top Executives worldwide discussing
cutting edge ideas and providing Soteria with disruptive concepts
Amazon Web Services (AWS)Considered #1 provider in web services hosting, security, cloud computing, web services for global companies facilitating rapid growth.• Scalability• Technological expertise• Rapid deploymentAlliance value: allows Soteria to focus on core business.
Strategic Alliances
Soteria INTERNATIONAL
IP Protection
Soteria INTERNATIONAL
The Soteria Legal Team at Christie Parker Hale is currently engaged in the following matters:
• Capital Raising activities; including providing advice in connection with new equity and capital raising transactions.
• Employment matters; including advising the company in connection with hiring new employees. In this connection, confidentiality and maintenance of control over proprietary work product are of crucial importance.
• Copyright and trademark protection; Christie works with local counsel in Latin America to ensure trademarks and copyrights for the “Kiseguro” name and visual mascots are filed and maintained in the relevant jurisdictions.
• Patent protection; going forward, it is expected that lawyers at Christie will work with patent agents to file and defend patents for work developed by Soteria.
About Christie Parker Hale IP Assets
IP Focus
• Christie Parker Hale LLP are a major intellectual property law firm practicing patent law in 75 countries and trademark law in 195 countries working to secure and enforce IP assets.
• CPH have represented Fortune 500 companies and individual inventors for over 50 years.
Soteria INTERNATIONAL
Financial Strategy
Soteria INTERNATIONAL
(*) Binding LOI executed, SPA in progress
Acquisition Company Date Revenue EBITDA
Brazil PU (*) dec/15 $ 8M 22%
Brazil UC (*) dec/15 $ 3M 33%
Argentina SM (*) dec/15 $ 1,5M 50%
Company Valuation
Aug 14 June 15 March 16 July 16No IP
July 16w/ IP
$2M Capital
Development
$15M Capital Needed
$8M$18M
$80M
$120Mto
$226M
$200Mto
$377M
Acquisitions(end of Jan 16)
Operational
Soteria INTERNATIONAL
Based on the current acquisition and technology strategies, Soteria will have a valuation exceeding $80M by March 2016 and ranging from $120M to $226M by July 2016 (without IP) and from $200M to $377M (including IP)
Soteria is currently raising $15 M to fund current acquisitions in place
The operation could be debt, equity or convertible debt depending on investor’s profile
The resulting organization after acquisitions will be the cornerstone to complete the build-out of technology and innovation development
Debt facility will be available in each country with local Banks (Brasil: Bradesco)
Valuation in 2018 based on Technology multiple of EBITDA will be US 1.5 Billion
Summary
Soteria INTERNATIONAL
About Soteria
Soteria INTERNATIONAL
Soteria Directors/Advisors
William Nobrega MBA, Conrad Group, Deloitte
Woo Swee LianOwner of 9 Global Organizations
Sergio SmurraFounder of Smurra BrokersArgentina
Paul CarrollLeading expert within the insurance industry
David LeungCEO of several Asiatic companies – expert and advisor for Asia Pacific
Soteria INTERNATIONAL
Soteria Leadership Team
Daniel Heuri, MBAManaging Director and Head of Global M&A
William NobregaFounder
Patrick PrasinosVP of Strategy and Finance
Paul CarrollDirector and Senior AdvisorTeresa Escrig ,PhDCIO
Sergio SmurraVP Product Development
Noelle CarpenterSocial Media Manager
David LeungDirector Asia Pacific -Advisor
Soteria INTERNATIONAL
We are currently raising our A Round:
• Pre-money valuation of $30 M for Straight Equity • Issuance of Convertible Debt based on a conversion valuation of $
50M - with 11% interest , 12 month term (payable at end of term)
Valuation in 2018 based on Technology multiple of EBITDA will be US 1.5 Billion
OPPORTUNITY FOR INVESTMENT
top related