sourcing destination of the food articles at reliance (1)
Post on 14-Apr-2018
218 Views
Preview:
TRANSCRIPT
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
1/20
SOURCING DESTINATION OF THE FOOD
ARTICLES AT RELIANCE FRESH
Presented by:
Vinitha
Manish
Vivek
Dipesh
Niraj
Alpa
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
2/20
COMPANY PROFILE
Reliance Fresh is the convenience store format.
Started his business in 2006 from HYDRABAD. Headed by Mr. MUKESH DHIRUBHAI AMBANI.
Already has in excess of 1000 outlets across the
country.
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
3/20
Reliance fresh is having 6 retail outlets in
jamshedpur:-sakchi, golmuri, adityapur,
mango,dimna & bistupur.
These stores sells various food and non-food
articles.
Adopted Farm-to-Fork model which aimed at
reducing midllemen.
This model caters to numerous farmers &
customers.
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
4/20
OBJECTIVES
Primary objective:-
To study the sourcing destination
of different food articles at reliance fresh injamshedpur
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
5/20
OBJECTIVES CONTD..
Secondary objective:-
What are the different food articles at reliance
fresh What is the purchase process of different food
articles
What is the distribution channel adopted.
Process of reordering How excess or damaged products are managed.
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
6/20
TYPES OF FOOD ARTICLES AT
RELIANCE FRESH
Fruits & Vegetables
Staples
Packaged products
Dairy products
Bakery items
Confectionaries
Ready to eat, etc.
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
7/20
SOURCING OF F & V
Reliance outlets(jsr)
Indenting
(how much to order)
Distribution centre(ranchi)
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
8/20
DISTRIBUTION CHANNEL
National
SourcingNational
Sourcing
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
9/20
TRADITIONAL MODEL OF RETAIL RELIANCE FARM TO FORK
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
10/20
STAPLES
(FOODGRAINS,PULSES&CEREALS)
LOOSE/UNPACKAGED PACKAGED
BRANDED PRIVATE BRANDS
> RELIANCE SELECT
> RELIANCE VALUE
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
11/20
SOURCING OF PAKAGED PRODUCTS
MANUFACTURERS
DISTRIBUTION CENTRE
RELIANCE FRESH OUTLET
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
12/20
OVERALL PURCHASE PROCESS OF
THE FOOD ARTICLES
1) Indenting by the store manager
2) After 3 days goods arrives at the outlet3) GIN matched with the PO raised at the time of placing
order.
4) GIN approved when 100% matches with the PO
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
13/20
5) The goods are unloaded and entry made into the
system.
6) In order to avoid any discrepancies status tracking
of PO is done on continous basis.
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
14/20
SWOT ANALYSIS OF RELIANCE RETAIL
STRENGTHS
Brand equity Good financial position
Backward integration
Minimising suppliers power(porters 5 force
analysis) Reducing cost of sourcing
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
15/20
Horizontal integration
Gaining increased economies of scale
Gain composite market presence
Helps n transfer of resources & competencies
Strong IT and backend operations
WEAKNESS
multi-retail format
Presence at prime location
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
16/20
OPPORTUNITIES
Growing retail market Increased purchasing power
Many untapped market
THREATS
Increasing competition
Low price competition
Increase in the operating cost
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
17/20
CASES WHERE THE LOSS OF FOOD
ARTICLES TAKES PLACE
Dump
Shrinkage Employee theft
Shop lifting
Administrative error
Vendor fraud
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
18/20
FUTURE PLANS
Reliance fresh wants to become homegrown
retailer.
Reliance retail is Planning to open 2 footprints
outlet in Jamshedpur.
Due to less peer support reliance fresh has to
shutdown his outlet of jugsalai. Now they must
Trained peer support workers.
Reliance Retail plans to raise up to Rs 4,500 to
accelerate store openings and grow aggressively.
http://economictimes.indiatimes.com/topic/Reliance%20Retailhttp://economictimes.indiatimes.com/topic/Reliance%20Retail -
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
19/20
"The funds will primarily be invested in adding
several big-box stores as well as in expanding
aggressively in the consumer durables and apparelformats," a senior Reliance Retail executive said.
-
7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)
20/20
top related