southside cycling

Southside CyclingPresented by:

Corrie Cook, Missy Habig, Phil Wentworth, Beth Chapman

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Started in 1987 Sole proprietor- Mike Schooley Distributor of Trek and Bontrager

equipment Mountain, road, hybrid bicycles Gear and accessories Preventive maintenance and repair

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Pen and paper Accepts major credit

cards Inventory on paper Writes customer

name, address and bike serial number

Uses this information only as needed

Current Operations

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◦ Limited computer experience

◦ Training Needed

◦ Comfortable with current business methods

◦ Likes pen and paper

◦ Expansion not needed

◦ One man show

◦ Current economy

◦ Cost of materials increases

Obstacles

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Proposed Operating Options

Focusing on Core Business Needs:

Point of sale system (POS)

Basic CRM

Utilization of social media

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What is a POS System?

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Opportunities for Increased Business Acumen

Custom Info

Trends

Traffic

Faster

Service

Sales Info

Mobility

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Bill Of SaleNow and Proposed

Vs.

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Customer Relationship Management

What is a CRM?

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Repeat customers

Repeat customer referrals

Maintenance/tune up reminders

Track top buyers Retain customers

CRM For Basic Business

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Track trends

Increase traffic

Increase repair and maintenance prospects

Price changes

Decreased customer

wait time

Decrease data collection time

Increase mobility

Decrease over stock

Increased Business Acumen with Cloud Based POS/CRM system

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Secure domain◦ i.e. godaddy.com

www.zanesvillesouthsidecycling.com

Future Opportunities

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Social Network

Business Goals for Using Facebook

• Get found by people who are looking for your type of products & Services

• Connect with Current and Potential Customers

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Social media advertising

Other forms of advertising

Social Network

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MCBI◦ Muskingum County Business Incubator◦ Zanesville, Ohio

Business and Industry Training◦ Zane State, Zanesville, Ohio

SBA.Gov

Small Business Learning Opportunities

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ConclusionPoint of sale system (POS)

Basic CRM

Utilization of social media

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Questions ?