southwired presentation 2014: hooked on story

@StayingInDroves

Hooked on Story: How to Make Your Brand a Habit on Social Networks

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

@StayingInDroves

Cue

Ritual

Activate the Pleasure

Center

Reward

@StayingInDroves

Cue

Ritual

Activate the Pleasure

Center

Reward

RewardVariable

@StayingInDroves

Cue

@StayingInDroves

Variable Reward

@StayingInDroves

@StayingInDroves

Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity

How can we lead the natural, sustainable food movement in QSR?

-How can we eliminate distance as a barrier for personal connection?

@StayingInDroves

@StayingInDroves

-How can we keep alive peoples’ sense of childhood wonderment?

@StayingInDroves

@StayingInDroves

-How can we encourage our customers to stay thirsty in life?

@StayingInDroves

Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity

@StayingInDroves

@StayingInDroves

Ed King, Director of Strategy, Maxmedia eking@maxmedia.com @StayingInDroves @maxmedia_atl !

This presentation will be available at: www.slideshare.net/maxmedia_atl !