soya corp edited
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8/12/2019 Soya Corp Edited
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•
The companywill specialize in
“taho” and
soya products.
• Offers different
flavors of taho (
chocolate,
strawberry,
pandan,
cappucino, and
ube)
SOYA CORP.
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Location :
•
Store is located along R.Papa St. Claro M. Recto,Manila
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Vision :
•
To be the number 1 supp l ier of so yaproducts.
Mission :• To br ing and promote heal thy l iv ing in every
ind iv idual through soya produc ts
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Strategies :
• Develop high quality soya products
• Increase production and be globally competitive
• To train competent workers and improve overall
system
Objective :
• To increase soybean plantation annually
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Procedure :
• Dress code – must be in uniform provided by the
company
• No Loitering during officehours.
Policy :
• Soak bean overnight, then grind finely while addingwater
• Put soybean in a cheese cloth and squeeze milk., then
boil the soy milk for at least 10 minutes
• Stir and add gulaman
• Allow to boil for another 10 minutes
• Pass the mixture through a cheese cloth then put in a
molder
• Cool and serve with syrup and sago
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Rules :
• Respect your fellow employee
• Perform your job wisely
Budget :
3 Million/year
Rentals – P 30 000/mo
Raw material - P 300 000/yr
Wage – P15 000/mo
Other materials (utensils, glass, cups, etc.) – P100 000/ yr
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Strengths:
1. Continuous innovation and an effortby the industry to meet consumerneeds
2. Choice of healthier products
3.Low startup costs
4. Appropriate location for business
Weakness:
1. No control on raw material pricesas product is agro based
2. Despite high quality product andgood distribution, limited brandawareness compared to some otherbrands
Opportunity:
1. Strengthening industry portfolio withother healthy additions
2. Control price fluctuations
3. Expansion into premium segmentsand global markets
4. Tie- up with restaurants,hotel chainsand school cafeteria.
Threats:
1. Food regulation by Government
2. Entry of more domestic andinternational players.
3. Many competition.
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STRENGTH WEAKNESS
OPPORTUNITY Maximize the premiumproducts together with its
quality and health-
oriented products
Use the opportunity ofbinding with hotels, and
cafeterias inspite of
unsured raw materials
THREAT Use the strength to
oppose the threats by
Minimize both the
weakness and threats by
decreasing the price.
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