space, big data and business by michael douglas
Post on 14-Jun-2015
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Space, Big Data and Business
By: Michael Douglas
Big data frontiers
Mobility The spread of information has become incredibly efficient
Social Media Companies are able to gather information on target markets
through applications like Facebook
Machine Data Data created by machines such as server logs on computers
The Internet of Things (IoT) A connection between “things” and the internet such as a
smart electric grid
And…
Geospatial image analytics
Historically, satellite images have been mostly used by the militaries of the world. Now, thanks to loosening regulation and cheaper technology, companies have access to that information.
Satellite imagery is transitioning from customer to commercial usage.
Supply Chain and Logistics Market Research Competitive Intelligence
Supply Chain and Logistics
Currently, companies like UPS and Amazon can track the location of their shipments.
However, thanks to current advancements, they will be able to track every single component of a supply chain: products, trucks, shipping, etc.
Market Research and planning
Thanks to advanced Geospatial imaging, companies will be able to track population fluctuations, density, and target market changes in real time. If a large housing complex is being put up right in
the heart of a city, companies could benefit from this new market
Competitive intelligence
Advanced imaging allows companies to gain information on competitionGoogle acquired Skybox Imaging which could allow
them to gain intelligence on a rival like Apple.
Ethical problems
The Ethical implications are similar to those of the internetRegulation problemsPrivacy IssuesBusiness ethics
Important Takeaways
Space is the next frontier for information systems technology
As technology in general evolves, previously unforeseen problems arise
What is your opinion about companies’ usages of satellite imagery?
References
http://www.informationweek.com/mobile/mobile-business/space-next-big-data-frontier/d/d-id/1306869?page_number=1
http://www.skyboximaging.com/products#analytics
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