sparking innovation to unlock your organizations’ full ......barriers and limits in design -driven...

Facilitator: Judy Laws, Ph.D.

Sparking Innovation to Unlock Your Organizations’ Full Potential

IN THIS WORKSHOP YOU WILL LEARN

AHA: Design thinking and creative practice! Useful!AWARE: Design thinking and creative methodologiesAPPRECIATE: Different talents of othersAPPLY: Make a difference in Your OrganizationALIGN: Encourage others to solve real challengesALIGN: Help build a culture of creative and innovation within Your Organization

Getting our Definitions Straight

Creativity – getting the ideaInnovation – Doing something about it

= Novelty that is useful

“The English language does not distinguish between idea creativity and artistic creativity. If you create something which was not there before, you are creative. Because of this failure of language, people are reluctant to accept that idea creativity is a learnable skill. Once we have separated idea creativity from artistic creativity, then we can set about learning, and develop the skills of learning for new ideas.”

- Edward deBono

WHY CREATIVITY & INNOVATION?

• Having strategic foresight• Solving critical organizational issues• Thinking differently about how to satisfy the needs of key

stakeholders (suppliers & partners, employees, community in which your organization operates, ‘investors’, citizens)

• Creating & sustaining an Innovative culture

Developing Innovative Leadership Capacity

Design-Driven Innovation Process

• Empathy• Define

Understand

• Generate Ideas to TestIdeate

• Prototype• TestDeliver

Barriers and Limits in Design-driven Innovation

• Habits and learning• Rules and traditions• Perceptual blocks• Cultural blocks• Emotional blocks• Resource barriers• Association barriers

Identifying Your Design Challenge

How to foster a culture of creativity & innovation within my organization?

DESIGN-DRIVEN INNOVATION PROCESS: UNDERSTAND

DESIGN THINKING TOOLS:• Empathy Map• Fieldwork (observation, interviews)• Mind mapping • Five “Whys”• Reframe the Challenge or Opportunity

TOOL: EMPATHY MAP

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Empathy Map: Ask the following Questions:

• Think & Feel? – What is important to them? What are their hopes, dreams, and fears?

• See? – What does their environment look like?• Say or do? – What are their attitudes in public? What do they look like? How

do they behave towards others?• Hear? – What influences them?• Pains? – What keeps my users up at night?• Gains? – What motivates them to get up in the morning?

APPLICATION EXERCISE

INSTRUCTIONS:

In your small group, work together to develop an Empathy Map for our design challenge - How to foster a culture of creativity & innovation within my organization? - using the prepared flipchart paper.

DESIGN-DRIVEN INNOVATION PROCESS: IDEATE

DESIGN THINKING TOOLS:• Brainstorming Rules • Idea Generating Techniques• Brainstorm Selection

TOOL: DIVERGE-CONVERGE MODEL

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Converge (Decide) Act

Diverge (Explore)

• Judging affirmatively; “What I like about this is …”

• Being deliberate • Examining, refining, revising

and improving your ideas • Checking your objectives

• Defer judgment • Strive for quantity • Seek wild ideas • Combine and build on ideas.

SETTING AN IDEA QUOTA

Studies have shown the following:•First 1/3 (first 15 ideas) – usual ideas •Second 1/3 (15 – 35 ideas) – unusual ideas

•Third 1/3 (35 + ideas) – sophisticated & unusual ideas

Set an idea quota of at least 35 ideas

IDEATE TECHNIQUES

• Stick ‘em up Brainstorming• Inverse• Forced Connections• Analogy• SCAMPER

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CREATE: BRAINSTORM SELECTION

1. Cluster the ideas2. Vote for favourite ideas3. Narrow down your best ideas e.g. top 3 – 5 ideas4. Turn promising ideas into workable solutions. How?

• PPC (Pluses, Potentials, Concerns) or;• Use a specific set of criteria or;• Label it.

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APPLICATION EXERCISE

INSTRUCTIONS:

• In your small group, use at least two of the idea generating techniques to come up with ideas for our design challenge. Set an idea quota of 35 ideas.

• Next, narrow down the list of ideas, using the “Vote for Your Favourite Ideas” technique.

• Be prepared to discuss in plenary.

DESIGN-DRIVEN INNOVATION PROCESS: DELIVER

DESIGN THINKING TOOLS:• Prototyping• Test and Capture Feedback

Design-Driven Innovation Process

• Empathy• Define

Understand

• Generate Ideas to TestIdeate

• Prototype• TestDeliver

BOLD ACTION: 30-DAY CHALLENGE

• Over the next 30 days, identify an action you can take to spark innovation to unlock your organizations’ full potential.

Thank You!