spcing things up caren rennie citadel

Caren RennieHead Marketing and Client Care

November 2009

Spicing things up streaming for a client intimate business

Facingchange

Facing change

Traditionally older client base:

Retired and over the age of 55

Not technologically minded

Preferred method of communication is snail mail and attending client events

Facing change

New clients:

Under 55 and still economically active

Want to access information quickly, anywhere and anytime

Convenience – time starved

We needed a fast and interesting way of communicating

We decided to take the leap into the unknown world of web streaming!

Our first steps

Making Sense 2006

Making Sense 2009

Insight

We’re hooked!

Annual Ladies Event

Annual investment presentation

Our corporatewebsite

How do we put this all together?

How do we put this all together?

Collaborate with our designers to create brand identification

Brainstorm content ideas and discuss them with the presenter

Film or record presenter

Edit in Power Point slides

Test, test, test!

Email clients

Monitor client feedback

Why welove streaming

Why we love streaming

More interesting and engaging

Extended reach

Streaming positions us as a progressive brand

We are able to leverage our existing communication at a nominal fee

Our clients love it!

Why clientslove streaming

Why clients love streaming

Convenience

Peace-of-mind

Quick - presentations are short and to the point

Content is always fresh and new

Download time is extremely quick – a few seconds!

What they say

“I think this is a wonderful way to communicate with us.” “This is a great use of technology and the message is

well received.” “Very good way of communicating and also wonderfully

time effective . Keep it up and do more frequently. Also worked really well technically - no hassles.”

“Great medium for communication particularly for me working out of the country.”

“These kind of updates are vital in the current climate. This one was helpful.”

Thank you