speaker: yee chow boi , resident consultant and origin expert (mars, inc.)

Positioning the Mindanao Cocoa Brand for High Value and High Quality Production

Kakao Konek Davao, Philippines Nov 21-23 2012

Agenda

• Global Cocoa Update

• Asia Opportunity

• Philippines: The Vision

• Value Focus: Productivity, Quality, Certification

• Sustainable Cocoa: Farmers First

v

West Africa is nearly 70% of the world supply

Cocoa is in crisis

5.0

4.75

4.5

4.25

4.0

3.75

3.52010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

ECONOMIC ISSUES

SOCIAL ISSUESENVIRONMENTAL ISSUES

DECLINING COCOA YIELDS AND QUALITY

Cycle of Decline

Asia: Double Digit Growth in Chocolate Consumption

But still depend on Africa for fermented quality cocoa beans

Philippines is strategic to meet Asia’s need for quality, certified cocoa

Vision: By 2020, 100,000 mt of

quality certified cocoa from Philippines

9

Research Capability

Transfer of Technology

Fertiliser Pest & Disease

Mgt Good Agri

Practices

Policy: Nursery

Value chain

Policy Export standard Post harvest

processing

Social compliant

Environment compliant

Productivity

2kg/tree

Quality

Meet National Standard

Certification

UTZ/RA

As we scale up, focus on 3 key areas:

Improved Qualityof Life

Win for The Farmer

Win forProducingCountries

Win for The Chocolate Industry

Win for The Consumer+ + +

Farmer IncomeProductivity

Reinvestment

3 xis proven

3 xis proven

• Sulawesi farmer Haji Hassan• Training, grafting and fertilizer• From 0.7 to 2.7 tons/ha in 2 years• Tripled his annual profit to US $5000.

CDC

X 100 Farmers

X 20 CVCs

CVCCVC CVC CVCCVC

Will reach 2,000 farmers

Cocoa Development Center + Cocoa Village Center:Deliver “Productivity & Quality” Package to Farmers

First CDC in Philippines…….More to come

No One Can dothis alone!!

Private Sectors

Development Partners

Central Government & Agencies

Provincial Government & District Leaders

Thriving Cocoa Sector Driven By

Productivity, Quality and

Collaboration

COLLABORATION – the New Competition

Let’s accelerate our commitment to a 100,000t sustainable cocoa sector by 2020