spectrum of privacy 2017 01-10

January 2017 / Page 1marketing.scienceconsulting group, inc.

linkedin.com/in/augustinefou

Spectrum of Privacy

Less private

More sensitive

More private

Less sensitive

secret personal public anonymous

• passwords• social sec #• passport

• name• address• email• phone #

• social media• geolocation• cookies• ad tech /

retargeting

• ?

Meta data No meta data

“services which leak meta data are less private”

January 2017 / Page 2marketing.scienceconsulting group, inc.

linkedin.com/in/augustinefou

Set of Privacy-Forward Services

crpt.info pass.wd netw.rk• secure

messaging• no meta

data

• strong passwords

• easy to use for humans

• device-to-device comms

• atomic permissions

Meta data No meta data

brow.sr• session

based keys• perfect

forward privacy

meta dataKey problem to solve: weak passwords

single private key

d2d comms

+ + +

Phone # and email used to identify endpoints reveal identity and meta data.

crpt.info

1. anything you want tracked and saved for later, use EMAIL

2. anything you do not want tracked, with no meta data about the transmission, use crpt.info

“the anti-email”

consumer alpha currently available at http://crpt.info

January 2017 / Page 4marketing.scienceconsulting group, inc.

linkedin.com/in/augustinefou

personal mail lockbox

only you have private key for decrypting messages dropped

into your lock box

public phone

senders use a public phone to anonymously create and send

messages to your lock box

Offline Analogies – no meta data

January 2017 / Page 5marketing.scienceconsulting group, inc.

linkedin.com/in/augustinefou

1. No meta data (no phone # or email required)2. Endpoints are anonymous, not associatable3. Message encrypted with recipient’s public key4. Every part of transmission is “transient”

? ?njbf8nw8cw9casssddnasda3131wcwyfkj01

Public key encryption

Private key decryption

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