speech at warner brothers - growing up cyborg

Post on 02-Nov-2014

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A 45-min speech given at Warner Bros. HQ about the tech and humans in current day, youth culture, a history of the future and the future.

TRANSCRIPT

Growing up CyborgA brief look into the present, past and future of connected play, interaction and communication in the digital world.

Amber Case@caseorganiccase@caseorganic.com

we are all cyborgs

an organism “to which exogenous componentshave been added for the purpose of adapting to new environments”

cyborg

Flickr: cybertoad

http://farm1.static.flickr.com/119/293670483_cbce23bdde_b.jpg

Flickr: soylentgreen23

traditional anthropology

cyborg anthropologyFlickr: futurestreet

I. Present DayII. Youth CultureIII. A short history of the future IV. The future

I. Present Day

Flickr: soylentgreen23

the automaticproductionof space

frictionlessvalue production

Flickr: Ivan Walsh

towardsa value crisis

HyperlinkedMemories

PersistentPaleontology

devicesand their discontents

devicesand their discontents

Panic architecture

this is yoursecond self

Maintenanceof the second self

presentation of self in digital life

ambient intimacy Leisa Reichelt

Flickr: piet_musterd

psychologicaleffects

+1

II. Youth Culture

Infants have a second self before they are even born.

Why text messaging vs. phone calls?

Work and Play

Reality isn’t always fun

Reality isn’t always fast

Reality is +5 points!

Reality is 5 stars!

Accelerated Rewards

Merging of Analog and Virtual

The backyard is now a digital space

Second selves become actual selves

Socialgrooming

facebook and privacy

slideshare.net/padday/the-real-life-social-network-v2@padday UX at Google

Bullying doesn’t end when school is over.

Level Ups

+1 Friend+1 Follower

technosocialtrainingwheels

Kids are training for their future world

A community that increasingly transcends time and space.

What next?

Feed, by M.T. Anderson

III. A History of the future

Self-Portrait of Steve Mann with Wearable Computing Apparatus 1981.

Remember The MilkContextual Notification Systems

Virtual Post-It Notes with Image Processing in 1995.

Diminished Reality• Adding your own layer

onto reality

• Replacing public messages with your own

Evolution of Technology• Over time computing technology gets lighter and lighter

• Components become almost invisible

Steve Mann Today • Extremely lightweight equipment

• Everyone will have this in their pocket

Functional Location-Based Reminder Applications - 2006

IV. The future

The Internet is not a machine

The Internet is human

Flickr: piet_musterd

The future of advertising is people.

Reducing the time and space between need and fulfillment.

Connectivity increases opportunity.

Relevant information should be pushed to users, instead of having to seek it out.

Autosubscribing Geo-local RSS feeds

Notifications when you enter a quadrant of Portland

Reality should unfold like a videogame.

You Schedule a Meeting

You say 3pm.

You think he’ll show up precisely at 3.

Uncertainty Ensues

15 minutes before, you start getting anxious.

He could show up any time between now and 3:30!

Co-location Negotiation

These redundant messages can be eliminated if you know where someone is.

Proximal Notification

• Doesn’t update as often as desired

• Another device to charge every day

Boost Mobile Phone Running Instamapper

Home Automation

When you check in to your house, your lights turn on!

When you leave the house, your lights turn off!

AutomaticCheck-ins

GeonotesLocation-Based Reminders

Location-Based Campaigns

If done intelligently, relevant information sent to users.

Flickr: awnisALAN

Trigger-Based Campaigns

Set triggers based on an action the user has taken.

• Made by Reid Beels at Geoloqi Hackathon

• Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness.

Don’t Eat That!

your phone becomes a remote control for reality.

The best technologyis invisible

It should get out of the way and connect people.

Thank you.

Amber Case@caseorganiccase@caseorganic.com

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