sport addict zone - classic sports contest 2013 campaign results

Campaign Report: Dec 20 – May 2, 2013 Client: Sport Addict Zone Campaign: Classic Sports Giveaway Date Prepared: May 14, 2013 Prepared By: E. Melton

•  Build email database

•  Build Facebook likes & Twitter followers

•  Develop an audience interested in sports and related offers

Campaign Goals

Creative

Campaign Statistics

•  31,884 unique visitors (total response)

•  4,511 purl visitors (PURL response)

•  13,726 from share (social response)

•  4,094 Opt-ins 12.84% (standard programs 45% +)

•  1,318 Shares 32.19% (standard programs 30% +)

Results Notes

Google Audience

•  Google indicates 25,174 visits

•  11,004 unique visitors (indicating many returning visitors)

•  56.1% new visitors

•  325,088 page views

•  12.91 pages per visit (unexplained)

Google Audience

Google Funnel

Keep in mind Socialmc2 tracks unique visitors based on email, while Google tracks visits. Google tracking is inclusive of duplicate entries. As such, 4,094 of the conversions are by NEW email addresses not formerly known to Sport Addict Zone. Noting of 4,094 email opt-ins and the standard value of $6.00 per name translates into a $24,564 value. 70% are completing the process.

Funnel Notes

Google Content

Traffic Results

Sharing Vehicles

Facebook Likes (New: 940)

Twitter Followers (New: 1962)

1)  Twitter Followers + 1,962 ($5,886 Value)*

2)  Facebook LIKES + 940 ($3,459 Value)*

3)  Email + 4,094 Unique ($25,564 Value)* *Argyle Social tracks conversions generated from owned social media properties. We’ve

found that the average value of a Twitter follower for our customers is $3.00 per year, a Facebook fan is $3.68 and an Email address approx. $6.00.

The overall goal is to build these properties into engaged consumers and measurable

sales.

Metrics

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