sql saturday 109 -- enterprise data mining with sql server

Enterprise Data Mining with SQL Server

Mark Tabladillo Ph.D.Microsoft MVPMarkTab Consulting

SQL Saturday 109 Silicon Valley, CAMarch 3, 2012

About Mark Tabladillo

20 Years in Atlanta, Georgia Consulting since 1998; Incorporated 2003 Part-Time Faculty at University of Phoenix

SAS and Microsoft Expert Presenter since 1998 at conferences like Microsoft

TechEd and SAS Global Forum Taught statistics at undergraduate and graduate level Blog: http://marktab.net @MarkTabNet

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Enterprise:Leaders of Leaders of

Leaders

Enterprise Challenge

Enterprise Challenge

Enterprise Challenge

Enterprise Challenge

“Data Mining”

Definitions

Phrase Goal

“Data Mining” Inform actionable decisions

“Machine Learning”

Determine best performingalgorithm

SQL Server 2008 R2:

Physical and Logical

OLAP EnginePhysical Architecture http://msdn.microso

ft.com/en-us/library/ms174776.aspx

Analysis Services Logical Architecture

http://msdn.microsoft.com/en-us/library/ms174587.aspx

Outline

Contoso Retail and Fundamentals Enterprise-Level Data Mining Demo for

SQL Server What is my next step?

What is Contoso Retail?

Demonstration dataset for SQL Server Database Engine and Analysis Services

http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a-4a85-b611-b7df7dc909fc

What are the fundamentals?

Reading

Writing

Arithmetic

‘Readin’

‘Ritin’

‘Rithmetic

What Enterprise Tools support Data Mining?

SQL Server Management Studio (SSMS) Business Intelligence Development Studio

(BIDS) SQL Server Integration Services (SSIS)

PowerShell version 2

What Enterprise Tools support Data Mining?

Data Mining

SSMS SSIS PowerShell

Variable 0 1 2 3 4 5 6 7

DiscretizedDiscretizedContinuousDiscrete

Variable 0 1 2 3 4 5 6 7

DiscretizedDiscretizedContinuousDiscrete

Variable 0 1 2 3 4 5 6 7

DiscretizedDiscretizedContinuousDiscrete

Variable 0 1 2 3 4 5 6 7

DiscretizedDiscretizedContinuousDiscrete

Variable 0 1 2 3 4 5 6 7

DiscretizedDiscretizedContinuousDiscrete

Documentation

Data Mining Structures http://msdn.microsoft.com/en-

us/library/cc645741.aspx http://msdn.microsoft.com/en-

us/library/ms174757.aspx Data Mining Models http://msdn.microsoft.com/en-

us/library/cc645779.aspx

Contoso Retail:Enterprise Data Mining

Demonstration

What is my next step?

SQL Server 2008 R2 Enterprise (includes database engine, Analysis Services, SSMS and BIDS) http://www.microsoft.com/sqlserver/2008/en/us/trial-

software.aspx Microsoft Office 2010 Professional http://office.microsoft.com/en-us/try

PowerShell 2.0 http://support.microsoft.com/kb/968929

Data Mining Portal and Blog http://www.marktab.net

Data mining leaders can tackle enterprise data mining challenges with SQL Server Management Studio Business Intelligence Development Studio PowerShell version 2

Become leaders of leaders of leaders

Conclusion

Where Can I Find More Information?

http://marktab.net Data Mining Resource http://marktab.net/datamining Data Mining

Blog http://sqlserverdatamining.com SQL Server

Data Mining http://technet.microsoft.com Microsoft’s

TechNet

Graphics

Ship graphics Copyright © 1995-2006 Nova Development and its licensors. All rights reserved. Used with permission.

Abstract

This presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speaker's past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS.

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