ssrs vs google analytics decision making

SSRS vs Google AnalyticsDecision MakingPresented by: Emil GlowniaReports created by: Katie Glownia

Who are we?Name: Katie & Emil Glownia

Role: Independent SQL Server BI contractorsSSRS, SSIS, SSAS, Kimball Data warehousing,bespoke one day training and presentations

Blog:http://www.sql-server-business-intelligence.com/blog Email: katie@itcouple.co.uk

emil@itcouple.co.uk

What can you expect?I will show you: Briefly several slides about process of decision

making Decisions I want to make today Excellent self-service BI tool related to

websites and its limitations for key decision making

How I make key decisions and analysis using SSRS

How to do Sparkline in 5 minutes

Website Traffic

Decision making definition

Decision making (Wikipedia) can be regarded as the mental processes resulting in the selection of a course of action among several alternative scenarios.

Decision making process

Decision

Identify key

factors

Get Data

Perform

Analysis

Options

Components of decision making

• Identify decisions and key factors that support decision making

Requirements

• Get & Cleanse Data• Store it in centralized user friendly extendible format (Dimensional model)

• Build cubes

Data Warehouse • Present/visualize

data in way to support specific decisions

• Give users access to perform analysis and data “discovery”Present

data

Decisions

Find most efficient ways to increase traffic for existing pages (= key factors) and make decision which one to choose.

Key areas (options): Top Pages / Keywords that lost traffic Pages / Keywords that are close to significant

increase Develop “long tail” keywords

Google Analytics Page views by Page Title

Google Analytics Page views by Keyword

Google Analytics Page views by City / Country

Our Dashboard & Data WarehouseWe have created requirements driven data warehouse & dashboard to support well formulated key decisions and support creation of “to do list” for chosen decision.

The initial purpose of the data warehouse and dashboard:1) IS NOT to discover new data (we have only key data not everything)2) IS NOT to perform ad-hoc analysis (although that is one of the current “side affects”)3) IS NOT to provide “big picture” of everything we do (only key factors)4) IS NOT to have perfectly clean data (Our data is acceptable but not 100% clean or accurate, as it is affected by many factors but this is fine because it doesn’t affect our key decisions and it would take some time to clean it properly and I don’t need it….yet! So I will clean it on “as needed” basis.

SSRS or Google Analytics Final Verdict

I LOVE Google analytics as a self service BI tool! But….

I prefer SSRS for supporting key decision makingSo…

I use both!

Before we go to final slide…are there any questions?

E-mail: katie@itcouple.co.ukemil@itcouple.co.uk

Website: www.sql-server-business-intelligence.comBlog: www.sql-server-business-intelligence.com/blogLinked in: http://uk.linkedin.com/in/katieglownia

http://uk.linkedin.com/in/emilglownia Twitter: https://twitter.com/#!/katieglownia

https://twitter.com/#!/emilglownia

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