stagecraft an exploration into online role identity-based management. u.c. berkeley school of...
Post on 20-Dec-2015
238 Views
Preview:
TRANSCRIPT
StagecraftAn exploration into online role identity-based
management.
U.C. Berkeley School of InformationAdvisor: Coye Cheshire
Final Project
Stephanie CollettJoanne Wong
John Mark Josling
What is Identity?
"Distinct components of self... for each of the role positions in society that we occupy." - Hogg
Theory
• Self-Presentation: Performer vs. Audience
• Identity Theory: A Self Divided by Roles
• Social Identity Theory: A Self Defined by Associations
StoryMelissa Soladad
StoryMelissa Soladad
DeweyDamselHermione4Ever
Mel-Mel
Process
• 9 Structured Interviews
• Web-based Survey ( 151 Respondents )
• Comparative Analysis of Social Software Sites
• Interactive Prototype
Prototype
Prototype
Prototype
Thanks!
Please stop by after the presentations to try out our demo.
We hope to see you on Friday.
top related