stakeholder-centred design by jason buck

Stakeholder-Centred Design

Jason Buck 2016

Jason Buck

User Experience: It’s all about the people

Designing for our audiences

Question:

Why aren’t we all driving around in zero-emission, electric and personal-propulsion powered vehicles first invented in the 80’s

and retailing at less than £400?

Improving on good design

TV-style late opening titles

What’s it all about?

• Putting the YOU into UCD (identifying the forgotten audience)

• Communicating for understanding

• Telling the story

managers, internal communications, programmemanagers, user experience colleagues,development teams, marketing, PR, juniors,clients, external agencies, designers, databaseadministrators, interns, copywriters, interactiondesigners, operations managers, The Board,industry specialists, legal, finance, humanresources, change management, projectmanagement, business analysts, product owners,business relationship partners, search engineoptimisation, administrators, brand managers,data miners, customer relationship teams,translators, compliance, learning and development

The forgotten audience

Personalities

Sunshine yellows

Earth Greens

Cool Blues

Fiery Reds

Social Dynamic

DemonstrativeEnthusiasticPersuasive

CaringEncouraging

SharingPatientRelaxedAmiable

CautiousPrecise

DeliberateQuestioning

FormalAnalytical

CompetitiveDemandingDetermined

Strong-WilledPurposeful

Driver

Personalities

Sunshine yellows

Earth Greens

Cool Blues

Fiery Reds

Social Dynamic

DemonstrativeEnthusiasticPersuasive

CaringEncouraging

SharingPatientRelaxedAmiable

CautiousPrecise

DeliberateQuestioning

FormalAnalytical

CompetitiveDemandingDetermined

Strong-WilledPurposeful

Driver

Personalities

Sunshine yellows

Earth Greens

Cool Blues

Fiery Reds

Social Dynamic

DemonstrativeEnthusiasticPersuasive

CaringEncouraging

SharingPatientRelaxedAmiable

CautiousPrecise

DeliberateQuestioning

FormalAnalytical

CompetitiveDemandingDetermined

Strong-WilledPurposeful

Driver

Communicating with that audience

Telling the story

• The importance of interaction and being part of the decision making process– Workshopping for input from SMEs– Creating advocates– Positioning yourself as the authority

• Telling the story– What is the focal point: The message– Incremental development of information– Archetypes and familiar metaphors– Helping others to see through the user’s eyes

• You are the expert

Interaction

Summary

Do what you do for users:

• Identify your audience

• Design outputs to suit their communication needs

• Interact, test and iterate

• Don’t be precious about not being right first time

Jason Buck: Jason@TheLongDog.co.uk@JasonBuck 07804 851 925