standard chartered marketing campign

Standard Chartered Marketing Campaign

Presented By: Choo Wei Qiang GeraldWu Xiang Xiang Eelynn

Kang TaipingRaj Kumar

AgendaIntroductionNew EventHow we do itSocial media happening on event dayTenants and EndorsersTournament layoutFloor plan for Tenants and Endorsers

IntroductionWhat’s your Perspective of Standard Chartered?Banks?

Marathons?

New EventStand Chart Football Carnival

Why• To give people a different perspective

How• Organize tournament • Bring down Liverpool players• Co-ordinate a Carnival

When• 15June 2012 to 17June 2012• 9 am To 6pm

How We Do It Social Media Platform used

How ?• Using Facebook poll to find out who the public desire to see

How We Do It

Top 5 Votes• Top 5 Liverpool players with the most votes will be

invited to come to Singapore for this event.

Social Media on event day

Stand Chart Champ Supporter• To garner as many supporter as they can

How ?• Competitor tee will be printed with QR-code• Friends will have to come down to the venue to scan the

QR-code• QR-code will direct them to a page for check-in and

comment on the team and event• Team with the most supporter at the end of the event will

be the Champ Supporter• A screen will be on the event side to allow teams to view

the number of supporter they have

Tenants and EndorsersWho will be there ? Funfair

• Uncle Ringo

Retail outlet• Adidas• Weston pte ltd

Food & Beverages• Pizza Hut• Pasta Mania• Pasar Malam vendor (Ramly and etc)• KOI

Medical Service• Singapore RedCross Society

Tournament Layout

Tenants and Endorsers floor plan

THANK YOU FOR YOUR

KIND ATTENTION

Q & A