standing out to get in the door (jen dalton)
Post on 11-Aug-2014
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Stand Out to Get InBrandMirror
#standoutgetin @BrandMirror
“Do you stand out?”
#standoutgetin @BrandMirror
Key Insights to Standing Out
#standoutgetin @BrandMirror
What is a brand?
VOLVOAPPLE
NIKE#standoutgetin @BrandMirror
What is a personal brand?
Richard Branso
n OprahBono
#standoutgetin @BrandMirror
“We are CEOs of our own companies: Me,
Inc.”-Tom Peters
Why do I need to stand out?
#standoutgetin @BrandMirror
“If you do not define your brand, others
will define your brand for you.”
#standoutgetin @BrandMirror
Discover
Design
Differentiate
#standoutgetin @BrandMirror
WHERE ARE
YOU?
WHERE ARE YOU GOING?
#standoutgetin @BrandMirror
#1 Look in the “Mirror”
Offline“In Person”
Online“Digital Brand”
YOURBRAND
#standoutgetin @BrandMirror
State Of You Assessment
1 2 3
Score Yourself Total The Points
Assess Your Brand
#standoutgetin @BrandMirror
How are you showing up?
Structured
Creative
Strategic
Architect
Conductor
YOU AUDIENCE
Structured
Insight
Communication
Direct
Team player
#standoutgetin @BrandMirror
Do a Digital Inventory
#standoutgetin @BrandMirror
#2 Define Your Brand DNA
Professional & Fun
Approachable
Gutsy
Strategy
Structured
Impact
#standoutgetin @BrandMirror
#3 Be Consistent
fashionscollective.comwww.thefwa.com#standoutgetin @BrandMirror
Perception IS Reality
#standoutgetin @BrandMirror
Discover
Design
Differentiate
#standoutgetin @BrandMirror
“Life is not about finding yourself. Life is
about creating yourself.”
-George Bernard Shaw
#standoutgetin @BrandMirror
#4 Make Your Signature Storyboard
#standoutgetin @BrandMirror
Coach
Entrepreneur
Unique Promise of Value
Gutsy leader committed to enabling others to live their passion and deliver
on their unique promise of value through structured ways to move the needle
on their brand and their impact.
Front Line People
Manager (Operation
s)
Product Managem
ent
Chief of Staff
#5 Define Your Promise
#standoutgetin @BrandMirror
Put Your Story Online
#standoutgetin @BrandMirror
Show Evidence of Your Brand
#standoutgetin @BrandMirror
Discover
Design
Differentiate
#standoutgetin @BrandMirror
#6 Stand Out to Get In
Your Unique Promise of Value
Audience
Competitors
Create Opportunities
#standoutgetin @BrandMirror
4 Key Elements to Your Digital Brand
Authenticity Relevance
Visibility Share-ability
YOU
3. Are the right people seeing you?
1. What should you
talk about?
2. Does it matter?
4. Will people care &
share?
#standoutgetin @BrandMirror
Who is out there now?
#standoutgetin @BrandMirror
Who needs to see what you create?
#standoutgetin @BrandMirror
Out of Sight, Out of Mind
#standoutgetin @BrandMirror
#7 Create Value, Create Opportunities
#standoutgetin @BrandMirror
#8 Timing is Everything
Q3 2014 Q4 2014 Q1 2015 Q2 2015
LEADS
CLIENTS
TEAM
INTERNAL
EXTERNAL
Visibility Calendar
#standoutgetin @BrandMirror
#9 Make It Easy to Share & Re-purpose
Tweet
Groups
Blog
Company Blog
Company
Tweet
#standoutgetin @BrandMirror
#10 Give, Give, Get
#standoutgetin @BrandMirror
Ways to Monitor and Listen
Google / AlertsLinkedIn
Brandyourself.comSprout Social Competitor
KLOUTYOU
#standoutgetin @BrandMirror
3 Things to Do Right Now
1 2 3
#standoutgetin @BrandMirror
First 3 to EmailFree Consultation
Jen Daltonjendalton@brandmirror.com
#standoutgetin @BrandMirror
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