start-up business plan in us - fresh body fitness center in us
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Paññāsāstra University of Cambodia
Fresh Body Fitness Center
Subject: Global Business ManagementLecturer: Dy ChhunsongGroup 8:
Moulsem Chormvirak Mong Pisey Hong Bunrong Long Songthai Long Sreyoun
Fresh Body Fitness Center
Executive Summary: Fresh Body Fitness will provide health care and body
workout service Fresh Body Fitness will offer very suitable cost service to
all segments of customers Owners are experienced and dedicated towards health
care service Health care is on the top concerned of US nowadays Heart disease and obesity are very serious for people
health
General Company Description
Company Overview Location: Coral Gables, Miami-Dade, Florida Land Size: 20m x 30m
Map
Map
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Mission and Vision Vision: To be the best fitness center in US in building
awareness of healthy lifestyle. Mission: We’re all help you to live with best
healthy life.
Strengths and Core Competencies
Lowest cost of services in comparison to competitors
Certified trainers from top ranked health care institutions
Owner's commitment and dedication towards health care services.
Unique intimate facility that fasters close positive relationships.
Excellent location is the best place for people easier to get there and short time to go there.
Providing service with talent trainer.
Challenges
The barriers to entry these markets with our new company in Miami in Florida are: High capital costs High production costs High marketing costs
Services and Product Overview
Service:Fresh Body Fitness will provide following health related services: Aerobics
Services and Product Overview Cycling and Running
Services and Product Overview
Yoga:
Muscle Train:
Benefit & Features
Benefit Equipment variety Health, Safety and comfort Group exercise classes
Features State of the art facility latest equipment from quality
manufacturers. Low cost with monthly, quarterly and annual
subscription plans. Personal qualified trainers to help our member
achieving results without wasting much time.
Products Strong BCAA 2500
• Build strong body foundation
• Optimize health
• Help body function
• Pushing limit of training
Products• Build big muscle to particular
training
• Speed up gaining muscle
• Giving strength
Products
-FALL ASLEEP FASTER
-SLEEP DEEPER AND LONGER
-SUPPORTS MUSCLE GROWTH AND FAT LOSS
-SUPPORTS GETTING SIX PACK ABS
Marketing Plan & Market Analysis
Market Description In the United States, Over 54 million Americans paid gym
membership fees in 2015 The average member visited their club over 100 times, an all-time
high Fitness centers have grown rapidly in the last five years Individual usage of fitness and health care training equipment has
increased Body work out and exercise has become a daily life routine of US
citizen
Marketing Plan & Market Analysis Cyclical trend in Industry:
Fitness center is not affected by different seasons and keeps running smoothly throughout the year.
Market Opportunities: Health care club offers a huge lot of opportunities for
existing and potential investors. Marketing is growing for many reasons, some of them are following:
Almost 300 million people are affected worldwide with obesity. Almost 130 million Americans are overweight that includes more
than 61 million who obese. 15% children’s in US are overweight. Almost 18 million Americans with diabetes are suffering from high
blood pressure and heart disease. Treatment cost of obese patients is almost $100 billion, which is 9%
of total health care expenditure in USA.
Fitness Center in USAccording to IHRSA, there were 36,810 fitness centers in US, and continue to grow more and more.
2008 2009 2010 2011 2012 2013 2014 2015
30022 28750 29890 29960 30500 3215034460 36180Number of Fitness Center in US
Target Customers
Age: 18 – 35 years old Gender: Male & Female Location: Miami Dade Income level: $3000/month Social class: medium class and high class Education: High School, Bachelor and Master
Fitness Centre in Florida and Miami
5.80% Florida; 2098
94.52% Rest of USA; 34082
Number of Fitness Center in Florida
5.80% Florida 94.52% Rest of USA
3.6% Miami; 76
96.3% Rest of Florida;
2098
Number of Fitness Center in Miami
3.6% Miami 96.3% Rest of Florida
Population in Miami
2012 2013 2014 2015 2016 2.40 million
2.45 million
2.50 million
2.55 million
2.60 million
2.65 million
2.70 million
2.51 million2.55 million
2.57 million
2.63 million
2.68 million
Population in Miami
Income Level
2010 2011 2012 2013 2014 2015$36,500
$37,000
$37,500
$38,000
$38,500
$39,000
$39,500GDP per capita in Miami
Competition
Equinox Coral Gables Gym Calle Ocho (Miami Fitness Center) LA Fitness You fit Health Clubs Equinox South Beach 24 Hour Fitness Punch Boxing for Fitness Miami
Market Share
Equinox; 10.00%Gym Calle Ocho;
5.00%
La Fit-ness;
30.00%
Youfit Health Club; 5.00%
24 Hour Fitness; 20.00%
Punch Boxing for Fitness Miami;
5.00%
Fitness Together; 5.00%
M Cycle Gym; 5.00%
Body & Soul Miami; 5.00%
Other ; 10.00%
Market Share
Equinox; 9.50%
Gym Calle Ocho; 4.50%
La Fitness; 29.50%
Youfit Health Club; 4.50%
24 Hour Fit-ness; 19.50%
Punch Boxing for Fitness Miami;
4.50%
Fitness Together; 4.50%
M Cycle Gym; 4.50%
Body & Soul Miami; 4.50%
Other ; 9.50%Fresh Body; 5.00%
Fresh Body's Market Share
Marketing Strategy
Internet Marketing: Use website and social media tools. Create official website Setup a local listing with Google Posting events, promotions and educations program. Video tips for training
Marketing Strategy Internal Marketing:
Word of mouth: staff spread information to people they know throw verbal or chat.
Marketing Strategy External Marketing:
Advertising throws television, magazine, newspaper, radio and billboard.
Build network with customers, so they can spread the information about our business to their friends or family.
Hire famous persons to come to our fitness center.
Marketing Strategy
Public Relation: Create an article about health in newspaper Having broadcast interview Event Sponsorship
SWOT Analysis Strengths:
Lowest cost of service in the market Company will hire qualified and trained staff Highly profitable and revenue Fitness program is well-prepared according to the need
Weakness: Renting equipment can be high cost. Number of staffs is low in providing service to a large pool of members Short of marketing budget
SWOT Analysis Opportunities:
Fitness club market is rapidly growing People pay attention to exercise due to increasing heart and obesity disease. People are getting use to have gym in their daily routine of life. People’s income level is increasing. The number of fitness centers is low in the area
Threat Low cost fitness equipment availability for home exercise. Economic downturn can slow down the growth of fitness center Low cost offer from competitors.
Operational Plan Execution Timeline:
TaskExecution Period
Jan Feb Mar April May June July Aug Sep Oct Nov Dec
Choosing location Website
Development Hiring and
training staffs Advertising
Grand Opening
Personnel Number of employee: 17 initial staff members,
includes owners as well. Type of employees:
Operation Manager – 1 Supervisor – 1 Marketing Manager – 1 Assistant Marketing Manger – 1 Receptionists - 2 Personal Trainers - 4 Service Technicians – 2 Security Guard – 2 Cleaner – 3
Organization Structure
Insurances Property coverage Equipment coverage Worker compensation
Risk ManagementTypes Risks Impact Intervention
High
Number of
clients is very
less
Affect the
company income.
The company
cannot survive
Increase the budget in
marketing and promotion and
cut down some service and
staff
Medium
No qualified staff The quality of the
service is intent
to be low
Advertising for hiring the
staff and make partnership
with the other branding and
famous fitness center abroad
for transfer their coach for
training our staffs.
LowIncident such as
fire
Install smoke alarm Fire extinguisher
Financial Planning
Source of capital We agree to share capital in USD 200 000 each So the beginning investment is USD 1 000 000
In order to process all the service we need a lot of equipment about the fitness center,
We plan to make a budget for paying in one month.
Start-up Expense Cost ( $ )
Legal framework Legal form ( Business registration, Tax registration, Business license, Labor compliance, Location permit, Trademark/design/patents, Other permit )
4,500$
Rental 4,500$Building and Design 220,000$
Office Supplies 200$Gym furniture 4,000$Gym equipment 60,197$
Wage 37,423$
Utility 3,000$Website & Internet 250$Telephone 200$Marketing and advertising 1,500$Insurance 3,000$Total start-up cost $ 338,770
Sales forecast Fresh Body fitness
Year 1 Year 2 Year 3
Fresh Body Membership
27,706$ 57,865$ 85,278$
Aerobic 19,786$ 35,975$ 57,543$Cycling and running
22,432 42,793$ 51,267$
Yoga 17,134$ 32,795$ 53,657$Muscle building 23,876$ 37,268$ 54,981$Personal and VIP training
12,456$ 26,359$ 42,928$
Special service for health condition customers
7,916$ 21,976$ 37,783$
Total Revenue 131,306$ 255,031$ 383,437$
References http
://www.payscale.com/research/US/Industry=Fitness_Club/Hourly_Rate
https://www.amazon.com/s/ref=nb_sb_noss?url=node%3D3408271&field-keywords=cycling+&rh=n%3A3408271%2Ck%3Acycling+&ajr=2
http://www.ebay.com/sch/i.html?_from=R40&_trksid=p2050601.m570.l1313.TR0.TRC0.H0.XCardio+Training.TRS0&_nkw=Cardio+Training&_sacat=0
http://businesssolutions.brighthouse.com/services/internet/business-wifi.html
http://www.shopzilla.com/desktop-computers/computer+all+in+one/461/products
http://blog.projectionhub.com/a-powerful-financial-model-for-a-startup-gym/
https://www.google.com.kh/maps/@25.7230363,-80.2674674,3a,75y,136.41h,79.07t/data=!3m6!1e1!3m4!1sFZozqMM4TjTP9oI6WSsM6Q!2e0!7i13312!8i6656!6m1!1e1?hl=en
http://www.freshbody.ca/ http://www.mdc.edu/wolfsonfitness/ http://hiring.monster.com/hr/hr-best-practices/recruiting-h
iring-advice/job-descriptions/marketing-assistant-job-description-sample.aspx
http://www.indeed.com/q-Fitness-Center-Supervisor-jobs.html
http://www.postcardmania.com/designs/fitness-postcards
Thank You
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