startersquad business plan
Post on 12-Jan-2015
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StarterSquad
Supporting start-ups with coding, competence and capital
B-Learning Platform
BHAG “big hairy audacious goal”
Objective
“Launch of 25 New Internet Startups in the coming 5 years with a minimum 60% success1 rate applying Lean Startup principles”
1 - Success = ROCE at least 60%, cash flow positive, profitable
More Startups -> Lower Risk
B-Learning Platform
The Squad
6Dia Improving
Performance 11/11/13
Excellent team of developers, "designers and business people "with a track-record in launching successful Internet Startups
B-Learning Platform
Idea
The Squad + ecosystem
Coders
Designers Marketeers
Business coaches
Tier 1 – network of freelance specialists for projects (legal, accounting, IP, …)
Tier 2 – ecosystem of supporting �organizations (business schools, investors, recruitment agencies).
The Squad – core team of professionals supporting existing start-ups and launching new ventures (execution ability & track record are key)
ecosystem
Network
Innovation Funnel
coding competence
Proof of concept
Minimum Viable Product
Beta release
capital
5K euro
25K euro
50-100K euro
Technology�Feasibility
Scan
Business Viability
Scan
MVP Validated Learning
New Venture ??? euro
β β
Pillars of Success
Coding Competence Capital
Or just hire us for coding
Or just hire us for�capability development
Or just have us on board as investors
• Distributed development team with proven track record
• Design, Front-end & �Back-end development
• Familiar with Lean Startup,�SCRUM & Agile
• Network with specific�expertise (e.g. machine �learning, social media)
• Small virtual teams with�weekly chunks development�capacity
• Working on Startersquad Capacity Unit basis
• Business Development �team with track record
• Marketeers (B2C, B2B), �Sales & Business �Administration
• Familiar with Startup �Marketing
• Startersquad Accelerator�Programme
• Workshops: Lean Startup,�Business Models, �Corporate Identity, �One-Page Business Plan.
• Business Coaching • Market Research • Recruitment & Training
• StarterSquad Investment�Fund
• Stage A investment fund targeting MVP stage
• Stage B investment options targeting beta + venture
• StarterSquad Fund�Management (2% year)
• Pre-investment Screening�via Investment Board
• Startup Dashboard managing progress
B-Learning Platform
Organization
StarterSquad Structure
StarterSquad Investment Fund BV
Investors
Startups
StarterSquad Cooperation
StarterSquad BV
(Freelance) Developers
owns
develops
dividend
buys development
capacity
employs
manages
Making SSQ successful
For the succes of Startersquad the following is critical: ü Growing the Startersquad cooperation with technical and business
development talent ü Setting up activities and channels for Dealflow in Startup ideas,
individual founders, and founding teams (quantity & quality) ü Cultivating the Startersquad vision and brand (storytelling,
presentations, blogging) ü Establishing a quality Network of Investors (angels for stage A/B &
VC’s for stage C) ü Setting up a Crowdfunding platform for securing stage B funding for
Startups
B-Learning Platform
Investment & Finance
Dia
Investment Fund setup
Phase Description Typical size per Startup
Stage A Fund (325K euro)
25K committed capital per investor (max. 12 investors) + 25K by founders (3 investors)
25K euro for Minimum Viable Product (limited risk)
Stage B Funding
Spin-offs of Stage A remain % ownership of investment fund + additional financing via Investors pool & Crowdfunding (25-50%)
150 – 500K euro
Stage C Funding
Venture Capital 1 mln+ euro
Dia
Startup Examples
Story-based crowdbuying platform, 3 clients with 80+ product sources (20K stage A need)
Learning Passport for Primary School children, 10 schools participating with 2.500 – 5.000 children "(20K stage A need)
Creating beautiful Baby photobooks from your Phone 2.000 App downloads (stage B funding needed)
Virtual Network Academy based upon MOOC-principle "for online IT & Business Education (stage A funding "needed)
Dia
Ask & Offer
20K euro investment in Startersquad Investment BV (6,67% stake) Willingness to mobilize your network for Startersquad success Investment Board seat + Monthly Briefing & Quarterly meetings Optional: coaching of Startups Taking part in the most exciting entrepreneurial journey you can think of
Part Description
ASK ü 25K investment per participant (15K initial, 10K committed).
ü Mobilizing your network to make StarterSquad (investments) a success.
ü Offering your expertise for Startup coaching.
OFFER ü 6.67% stake in the StarterSquad Investment Fund BV ü Voting Rights in initial filtering of Startup deal flow ü Investment Board seat (limited number) ü Access to monthly briefing calls & quarterly pitch fire +
drinks ;-)
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