starting up by failing

Starting Up by FailingStartup Pirates @ Lisboa 2012

Hi, I’m Andre.

Photo by Ricardo Bernardo

Lisbon, Portugal, World.Computer Science Engineer.Co-Founder of Adegga.com and AVIN.Event organizer.Entrepreneur. First company @ 19 years old.

About me

Online Wine Guide & Selection of Wine Events

Adegga Wine Market:850 People & 300 Wines

The Story of Adegga.com

The idea.

What I thought consumers wanted.

What consumers really wanted.

Top 10 Whites for the Summer

Fail #1

Didn’t listen to customers.

What I thought wine producers wanted.

What wine producers really wanted.

Fail #2

Selling a product customers didn’t want to pay for.

Lots of visibility.

Fail #3

Visibility is not money.

People want wine recommendations.

Producers want to promote their wines.

I could make money promoting & selling wine

at the same time.

I was on to something!

Flash sales.Adegga Selection!

Fail #4

Didn’t do proper research.

Back to the drawing board.

Listen.Research.Discuss.Travel.Think.

Taste & Buy: A Wine Market!

Finally. Success #1!

What now?Scale & Internationalize.

What have I learned:

Keep your vision.

Embrace failure.

Fail fast.

Have passion.

Change the World.

JUST DO IT.f*****g

Off ye go lads!Twitter: @andrerib