startup marketing - how to create a buzz (reload greece)

Allow Me To Introduce Myself

I am Upstream’s Marketing & PR Manager, running global marketing and communications and working with world-leading brands like the Vodafone Group, Telefonica, T-Mobile, Coca-Cola and Nestle. I have acted as Marketing Project leader for the largest mobile marketing campaigns ever launched in LATAM and the Middle East and he has been nominated for a Public Relations Consultants Association (PRCA) Award for Upstream’s “Changing Digital Advertising Attitudes” campaign. I have been featured in top publications like AdWeek and MediaPost.I have previously worked for BBC Worlwide and TBWA/London.

I Am Introducing Myself Again But Now It Is 14% More Likely To Remember Me

Vasileios Tziokas is Upstream’s Marketing & PR Manager, running global marketing and communications and working with world-leading brands like the Vodafone Group, Telefonica, T-Mobile, Coca-Cola and Nestle. He has acted as Marketing Project leader for the largest mobile marketing campaigns ever launched in LATAM and the Middle East and he has been nominated for a Public Relations Consultants Association (PRCA) Award for Upstream’s “Changing Digital Advertising Attitudes” campaign. He has been featured in top publications likeAdWeek and MediaPost.He has previously worked for BBC Worlwide and TBWA/London. 

There Is No Secret Recipe For Making Something Viral. And Viral Is A Lame Word

This Red Line Is The Reason We Will Not Talk About Facebook Advertising

START UP

So Actually These Are Your 3 Basic Weapons And You Have To Use Them Wisely

Communication

Product

Brand

There are 4 main principles on building a brand signal:

Act Extravagantly Sacrifice MoreDistinctive DesignConcrete Actions

So Let’s Talk About Brands: The Importance Of Signaling

Act Extravagantly

Sacrifice More

Distinctive Design

Concrete Actions

What Colors Really Mean

So Let’s Talk About Products

DANIEL KAHNEMAN

SYSTEM2

SYSTEM1

Small, individual tasks are far less daunting than big ones. The way in which tasks are presented and broken down affects how motivated we are to start and finish them.

Chunking: Offer Small & Well-Defined Tasks

The more involved people are in creating something, the better they feel about the end product. This leads to self-constructed items or products being valued more highly by the person who made it.

Commitment: The Power Of Personal Investment

People do what’s “easy now”, even if their procrastination means that they will have to suffer more down the line. Our strong preference to avoid things that are effortful now, regardless of their long-term benefit, makes it really hard to sell complex products that are of strategic, rather than immediate importance.

Hyperbolic Discounting: Make The First Step Easy

Including an obviously inferior third option, rather than simply giving a cheap/expensive price choice, can guide consumers to choose higher-priced goods.

Asymmetrically Framed Choice

When multiple goals are pursued, they are less effectively achieved than goals pursued individually. The more goals attached to a single task, the lower the association between this task and each individual goal. As a result, people prefer activities, tasks and products that serve single goals.

Goal Dilution: We Can Only Focus On One Thing At A Time

Product: The Hooked Model

Triggers Action

RewardInvestment

Inner Remarkability

Game Mechanics

Insider

So Let’s Talk About Communication: The Must-Have Social Currency

People can form either groups or networks. Groups are nothing but a simple crowd while networks differ because there are ties between the people

Ties between networks are so strong that if your closest friend is obese then you have around 45% to be obese too. If your friend’s friend is obese you have 25% and if your friend’s friend’s friend is obese too you have approximately 12% to suffer from obesity

This is his rule known as the “3 degrees of separation”. The reasons behind this are: induction - social domino, homophily - we form friendships because we are the same and confounding - we share exposure to a third factor

Nicholas Christakis

Why Professor Christakis Is Important For Your Start-Up

ETHOS

PATHOS

LOGOS

Aristotle Is Still The #master_of_persuasion

The Importance Of Storytelling

Awe: The Most Important Emotion In Advertising

PositiveNegative

Awe, Humor

Anger, Anxiety

Contentment

Sadness

High Arousal Low Arousal