startup saturday: mobilliance 2013 -emoji pop

Emoji Pop

StartupsHK – Mobilliance 2013Chris Lee, CoFounder & CTO

The Leading Independent Publisher of Social Games on

Facebook

3Confidential. All Rights Reserved.

Key Messages• One of the most successful internet startup in HK

• Raised $32.5m venture capital• Global expansion• 5 global offices• Reaching 20m users in over 100 countries• Business partners from all over the world

• Successful games• 古惑仔 online• 開心農場 Happy Harvest• Kingdoms of Camelot• Ravenwood and Ravenskye• Emoji Pop

4

EMOJI POP / 123猜猜猜

Confidential All Rights Reserved.

Why Emoji Pop?• First mobile app by the HK dev team• It was a Trial!– And a pretty successful one

• Looking for something that is:– Easy to implement– Viral – with fun and interesting content– Scalable – renewable content– Profitable? < Bonus

Numbers• Emoji Pop (English)– Reached top 5 Overall on iPhone (US) ranking– Did spend marketing on it as a trial– Profitable after 3 weeks– Reached 5 figures USD at one point

• 123 猜猜猜 (HK,TW)– #1 game in iPhone (HK,TW) for a month– marketing dollars spent

HOW??

ZERO MARKETING DOLLARS?

HK Style

Translation Localization

Culturalization!

TV Show Host

Actress / SingerRadio DJ

RANKING

DEVELOPMENT

Development• Native Code– iOS in Objective-C– Android in Java– Universal Build – phone + pad

• Dynamic Content Update– Decouple content management & development

• Make room for Ads• Track EVERYTHING!– Login, button clicks, SHARE, PURCHASES– Especially: stuck @ any Questions?

NOW WHAT?

MORE APPS!

22

Sign Up Now!!

Your Ad

Here

Features• Chart boosting promotion

• Simple sign up process

• Eye catching and non intrusive

• High conversion (click to install) rate

Sign Up Now!bd@6waves.com

Specifications• 24 hours display (15:00-14:59 HKT),

4/24 freq. capping (show every 6 hours)

• 72 characters (48 Chinese words) allowed in the marketing message

• Redirect tracking URL supported

Price1 day exclusive promotion on Emoji Pop HK version [123 猜猜猜 ( 香港版 )]

iOS version: US$1,800.

Google Play version: US$1,500.

Limited

Offer!

Confidential. All Rights Reserved.Version 2013/9/5

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