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State of the Media:
Year in Sports 2010
Welcome to Nielsen’s State of the Media: Year in Sports 2010, a compilation of media highlights, advertiser trends and consumer insights from across The Nielsen Company. Inside these pages you’ll find a wealth of information to provide you with an almanac of US sports fan consumption across leading sports properties in 2010. Nielsen is committed to providing our industry with the necessary tools and insights to stay on top of the constantly evolving sports media landscape, empowering the Sports Marketing community to leverage information that drives more effective decision-making.
The last twelve months added up to one of the most exciting years in the sports media world; and as Americans flocked to TV, computer and mobile screens, Nielsen was there every step of the way:
Drew Brees leading the Saints to an inspiring Super Bowl XLIV victory that captured the hearts of New Orleans’ •“Who Dat?” nation and American football fans overall.
A 2010 Winter Olympics that transformed relative unknowns like Lindsey Vonn, Ryan Miller and Evan Lysacek •into household names.
The 2010 World Cup, which featured some dramatic heart-stopping moments by Team USA and introduced •Americans to a new generation of worldwide soccer stars.
An NCAA Final Four championship that saw underdog Butler fall just an inch short of beating the heavily favored •Duke.
Some new faces in the championship circle (Chicago Blackhawks, San Francisco Giants) and some more familiar •ones as well (Jimmie Johnson, LA Lakers).
Some of the biggest sports stories in 2010, though, were not about the success of teams and players on the field but rather about some players’ behavior off the field. “The Decision” by LeBron James to take his “talents to South Beach,” for example, drew a swirling controversy that kept social media users and TV pundits buzzing for months. Stars like Tiger Woods, Ben Roethlisberger, and Brett Favre also faced high-profile off-the-field challenges.
But even as athletes like these fall, there are other sports figures that rise to the spotlight for all the right reasons. That’s why Nielsen is excited to feature its new Nielsen / E-Poll N-Score, which measures the brand impact of professional athletes and sports personalities. N-Scores allow advertisers to make smart marketing decisions on commercial endorsements and spokespersons. Now marketers can quantify Lindsey Vonn’s emergence as an Olympic superstar, or how Michael Vick’s comeback on the gridiron may help him rise from his previous off-field issues.
We hope you enjoy these highlights from Nielsen’s vault of consumer and media insights. 2010 continued to prove that sports content, across all media platforms, is among the most popular and engaging genres and is well positioned to thrive in a rapidly evolving multi-screen world.
Sincerely,
Stephen Master
Vice President, Sports
The Nielsen Company
ii
WELCOME
iii
COntEnts
MLB 3
NBA 4
NFL 5
NHL 6
NCAA Basketball 7
NCAA Football 8
PGA 9
NASCAR 10
Soccer 11
Winter Olympics 12
Year in Sports: Summary 1-2
1
100000
200000
300000
400000
500000
600000
700000
800000 NFL
NBA
NHL
MLB
2010 season begins
2010 season begins
June draft; Lebron James joins Miami Heat in July
January April July October
Playoffs; Saints win Super Bowl
Player drafts
Giants win World Series
Chicago Blackhawkswin Stanley CupOpening day
Number of Messages
Summary
1
168153
128113
163
190
126136
146
BCS National Championship
Super BowlXLIV
NCAABasketball
Championship
KentuckyDerby
US OpenMen’s Final
TheMasters
StanleyCup
NBAFinals
WorldSeries
World CupFinal
124
Why are sports so appealing to TV advertisers?5
Ratings over-indexed for many of the major sporting events in 2010 among households earning over $100,000 annually
Top recalled ads in 2010 Sports4
SubwayMichael Phelps swims through pavement, fueled by the featured sandwich (:15)
1
Taco BellMan only wants to place his order with Denise (:15)
2
SubwayMichael Phelps swims through pavement, fueled by the featured sandwich (:30)
3
Jack Link's Beef JerkyCampers play a practical joke on Sasquatch by pulling a chair from beneath him (:30)
4
Long John Silver’sUp-close shots of featured items in the Sampler Combo are displayed (:15)
5
Visits to sports sites by mobile internet users
are up 38% in the last year1
84% of iPhone app downloaders have
downloaded at least one free sports app2
There were over 40,500 hours of live sporting
events on broadcast and cable television in 20103
FAST FACTS:
Top 2010 Sporting Events based on income +$100,000
2010 Sporting Events – Top Buzzed Events6
2
most Effective Endorsers†
Active Male Athletes CommentatorsActive Female Athletes
99,000
Bill MaddenSteinbrenner:The Last Lionof BaseballHARDCOVER
78,000 67,000 53,000
33,000 29,000 28,000 25,000
Jane LeavyThe Last Boy: Mickey Mantle
and the End of America’s ChildhoodHARDCOVER
Drew Brees Coming Back Stronger:Unleashing the Hidden
Power of AdversityHARDCOVER
James S. HirschWillie Mays:
The Life, The LegendHARDCOVER
173,000books sold
Andre Agassi Open:
An AutobiographyTRADE PAPERBACK
57,000
Andre Agassi Open:
An AutobiographyHARDCOVER
Dirk HayhurstThe Bullpen Gospels:
Major League Dreams of a Minor
League VeteranTRADE PAPERBACK
Bobby BowdenCalled to Coach:
Reflections on Life,Faith, and Football
HARDCOVER
Apolo Anton OhnoZero Regrets:
Be GreaterThan Yesterday
HARDCOVER
Joe TorreThe Yankee YearsTRADE PAPERBACK
Top Selling Sports Biographies7
N-Score is a new measurement system from Nielsen that rates the brand impact of professional athletes and sports personalities, enabling advertisers to make smart marketing decisions on commercial endorsements. Based on Nielsen’s strategic collaboration with E-Poll Market Research, N-Score provides the most comprehensive, in-depth look at a sports figure’s overall endorsement potential. A potential endorser’s N-Score is the result of a model that factors in awareness, appeal (how strongly one likes or dislikes an individual) and 46 specific personal attributes.
The N-Score is available for over 1,000 athletes, coaches, broadcasters and other sports personalities, on both a national basis and in 30 local markets. Advertisers can use the N-Score to evaluate how effective a sports figure will be when endorsing their products. N-Score can also measure the positive and negative impact of off-field events on an athlete’s effectiveness, including the impact across different demographic groups.
range for N-ScoreCategory range % in range
Hall of Fame (Score of 200+) 4%
Superstar (100 to 199) 4%
MVP (50 to 99) 7%
All Star (30 to 49) 14%
Starter (Less than 30) 71%
Shaun White 536
334
262
212
273
Shaquille O’Neal
Apolo Anton Ohno
Peyton Manning
Michael Phelps
N-Score Rating
Terry Bradshaw 378
344
192
182
260
Mike Ditka
Dan Marino
Chris Berman
Bob Costas
N-Score Rating
Venus Williams 169
147
72
43
131
Lindsey Vonn
Serena Williams
Danica Patrick
Maria Sharapova
N-Score Rating
3
0
200
400
600
800
1200
April 42010
May 22010
June 62010
July 42010
Aug. 12010
Sept. 52010
Felix HernandezAL Winner
1000
Roy HalladayNL Winner
Number of Messages
mLB55% of respondents polled by Nielsen agree that the use of
instant replay should be expanded
in Major League Baseball8
Viewer engagement levels are 76% higher for Major League
Baseball sports programming than the average levels during all
other sports programming9
3
Cy young Conversation – Top Buzzed Pitchers10
FAST FACTS:
P2+, Live + same-Day Viewing
major League Baseball average TV Viewership11
REGULAR SEASON
POST SEASON
April May June July August September October November
April 4, 2010Opening Game: Boston Red Sox vs. New York Yankees3,234,000 viewers
Aug. 8, 2010Boston Red Sox at New York Yankees3,486,000 viewers
2010 MLB Season
Oct. 15-22, 2010ALCS: Texas Rangers vs. New York Yankees8,222,000 viewers; 6 telecasts
Oct. 27 - Nov. 1, 2010World Series: Texas Rangers vs. San Francisco Giants14,268,000 viewers; 5 telecasts
Oct. 16-23, 2010NLCS: Philadelphia Philliesvs. San Francisco Giants9,053,000 viewers; 6 telecasts
July 13, 2010All-Star Game: American League vs. National League12,115,000 viewers; 1 telecast
May 22, 2010FOX Saturday Baseball4,309,000 viewers
4
REGULAR SEASON
POST SEASON
February March April May June July August September
Oct. 26, 2010Season Opening Game:Miami Heat vs. Boston Celtics 7,348,000 viewers
2010 NBA Season
May 16-28, 2010Eastern Conference Finals:Boston Celtics vs. Orlando Magic7,116,000 viewers; 6 telecasts
June 3-17, 2010NBA Finals:L.A. Lakers vs. Boston Celtics18,144,000 viewers; 7 telecasts
May 17-29, 2010Western Conference Finals:L.A. Lakers vs. Phoenix Suns7,854,000 viewers; 6 telecasts
July 8, 2010LeBron James’ “The Decision” 9,948,000 viewers
Dec. 25, 2010Christmas Day Showcase:Miami Heat at L.A. Lakers 13,113,000 viewers
Feb. 14, 2010All-Star Game: East vs. West6,846,000 viewers; 1 telecast
October November December
NBa
The 2010 NBA Finals Game 7 broadcast drew 28,203,000
million viewers – the highest rated NBA game since 1998
(Game 6, michael Jordan’s last NBa Finals game)14
LeBron James Buzz12
Top 5 Effective Endorsers active NBa Players†
National Basketball association average TV Viewership13
FAST FACTS:
4
0
20000
40000
60000
80000
100000
Jan. 32010
April 42010
July 42010
Oct. 32010
May 13, 2010Boston Celtics beat Cleveland Cavaliers in playoffs. Where will LeBron play next?
July 8, 2010On national TV, LeBron choosesMiami Heat
Oct. 26, 2010LeBron makes his debut with theMiami Heat
Dec. 2, 2010Miami Heat vs.ClevelandCavaliers
Number of Messages
Shaquille O’Neal 334
173
86
68
109
Kobe Bryant
LeBron James
Yao Ming
Steve Nash
N-Score Rating
P2+, Live + same-Day Viewing
P2+, Live + same-Day Viewing
5
REGULAR SEASON
POST SEASON
January February March November2010 NFL Season
Sept. 9, 2010Minnesota Vikingsat New Orleans Saints27,485,000 viewers
April 22, 2010First Round Draft8,321,000 viewers
Nov. 25, 2010New Orleans Saintsvs. Dallas Cowboys31,874,000 viewers
Jan. 24, 2010AFC Championship Game:New York Jets vs. Indianapolis Colts46,917,000 viewers
Jan. 24, 2010NFC Championship Game:Minnesota Vikings at New Orleans Saints57,933,000 viewers
Feb. 7, 2010Super Bowl:New Orleans Saints vs. Indianapolis Colts106,476,000 viewers
April September October December
NFLWith an average viewership of 106.5 million viewers, SB XLIV eclipsed
the series finale of M*A*S*H as the most watched telecast of all time15
Contributing significantly was the big jump in ethnic viewers.
8.3 million of the 2010 viewers were from Hispanic households, up 9%
year-over-year and 11.2 million tuned in from African American
households, up 4% from 200916
Top 10 Teams – Based on Local market ratings18 Brett Favre Buzz17
Jan. 32010
April 42010
July 42010
Oct. 32010
0
5000
10000
15000
20000
25000
30000
Jan. 24, 2010Favre interceptionleads to Saints’ win for NFC Championship
Aug. 1, 2010Ankle injured, Favre says he might not return to the Vikings
Oct. 3-17, 2010“Sexting” photos ofFavre are released
Dec. 8, 2010Charles Barkley callsFavre spotlight “awitch hunt”
Number of Messages
New Orleans Saints
Pittsburgh Steelers
Green Bay Packers
Minnesota Vikings
Indianapolis Colts
Kansas City Chiefs
Baltimore Ravens
Cleveland Browns
Buffalo Bills
New England Patriots
Household Rating
43.9
41.9
41.3
36.9
34.9
34.5
30.9
30.9
30.9
29.1
National Football League average TV Viewership19
Peyton Manning 262
196
153
141
166
Brett Favre
Drew Brees
Donovan McNabb
Tim Tebow
N-Score Rating
Top 5 active Players†
FAST FACTS:
P2+, Live + same-Day Viewing
NBC Sunday Night Football finished as the # 1 rated primetime show on TV during the 2010 Fall Broadcast Season20
6
REGULAR SEASON
POST SEASON
January ‘10 April May
Jan. 1, 2010Winter Classic:Philadelphia Flyers at Boston Bruins3,684,000 viewers
Jan. 1, 2011Winter Classic:Pittsburgh Penguins vs. Washington Capitals4,525,000 viewers
2010-11 NHL Season
April 14 - May 24, 2010Playoffs (NBC)1,893,000 viewers; 9 telecasts
May 29 - June 9, 2010Stanley Cup: Philadelphia Flyersvs. Chicago Blackhawks5,167,000 viewers; 6 telecasts
April 14 - May 24, 2010Playoffs (Versus)847,000 viewers; 60 telecasts
June January ‘11February March
National ratings – NHL average TV Viewership22
P2+, Live + same-Day Viewing
P2+, Live + same-Day Viewing
NHL
The 2010 Stanley Cup Finals saw the highest average ratings
since 200223
The Stanley Cup champion Blackhawks doubled its average local
rating year over year and climbed from #10 to #4 overall among all
U.S. NHL markets24
FAST FACTS:
Top 5 Effective athletes – Detroit market†
Steve Yzerman 579
490
304
288
328
Gordie Howe
Joe Dumars
Nicklas Lidstrom
Jim Leyland
N-Score Rating
Top 10 Teams – Based on Local market ratings21
Household Ratings
Pittsburgh Penguins 8.0
Buffalo Sabres 6.3
Detroit Red Wings 3.9
Chicago Blackhawks 2.6
Boston Bruins 2.3
St. Louis Blues 2.3
Philadelphia Flyers 2.2
Minnesota Wild 1.7
Washington Capitals 1.6
Colorado Avalanche 1.4
6
7
Size of circle indicates household rating
Indianapolis16.7
Kansas City15.8
Nashville12.3
Raleigh-Durham12.1
Greensboro10.7
Columbus16.0
Dayton13.0
Cincinnati13.8
Louisville20.0
Knoxville12.4
Overall ad revenue for the 2010 NCAA Tournament
rose 5% over the previous year25
Among all measured college coaches, Duke’s mike Krzyzewski
had the highest N-Score in 201026
FAST FACTS:
NCaaBASKETBALL
TOURNAMENTS
March
March 18-19, 2010First Round 6,371,000 viewers
2010 NCAA Basketball SeasonApril
March 25-26, 2010Sweet 16 10,294,000 viewers
March 27-28, 2010Elite Eight 10,914,000 viewers
April 3, 2010Final Four:Butler vs. Michigan State;West Virginia vs. Duke 15,096,000 viewers
April 5, 2010NCAA Championship Game:Butler vs. Duke 23,948,000 viewersMarch 20-21, 2010
Second Round 8,650,000 viewers
Mike Krzyzewski 71
38
22
15
29
Pat Summitt
Roy Williams
Jim Calhoun
Bill Self
N-Score RatingTop 5 active Coaches†
Top 10 Local markets – NCaa Tournament28
NCaa Basketball Tournament average TV Viewership27
P2+, Live + same-Day Viewing
8
59% of respondents polled by Nielsen said that college football
needs a tournament or playoff system similar to college basketball31
FAST FACTS:
Overall ad revenue for the 2010 NCAA Tournament
rose 5% over the previous year25
Among all measured college coaches, Duke’s mike Krzyzewski
had the highest N-Score in 201026
P2+, Live + same-Day Viewing
After a nationally televised performance in which he ran and passed for a combined 500 yards and 3 TDs against Notre Dame, Michigan’s Denard robinson jumped out to lead the early-season Heisman buzz online. But after Cam Newton exploded for almost 400 rushing yards and 7 TDs in back-to-back conference games in October, the Auburn QB seized the buzz and never looked back.
NCaaFOOTBALL
Heisman Trophy Conversation – Contender Buzz29
0
2000
4000
6000
8000
10000
12000
Cam NewtonAndrew LuckLaMichael JamesDenard RobinsonRyan Mallett
Sept. 52010
Oct. 32010
Nov. 72010
Dec. 52010
Buzz about Cam Newton peaks with 10,768 mentions
Number of Messages
REGULAR SEASON
POST SEASON
September October November December January ‘11
Sept. 6, 2010Boise State vs. Virginia Tech9,888,000 viewers
2010-11 NCAA Football Season
Sept. 11, 2010Michigan vs. Notre Dame6,973,000 viewers
Dec. 4, 2010Auburn vs. South Carolina10,093,000 viewers
Nov. 26, 2010Iron Bowl:Auburn vs. Alabama12,520,000 viewers
Jan. 1, 2011Rose Bowl: Wisconsin vs. TCU20,558,000 viewers
Jan. 10, 2011BCS Championship: Auburn vs. Oregon27,316,000 viewers
Jan. 3, 2011Orange Bowl: Stanford vs. Virginia Tech10,682,000 viewers
Jan. 4, 2011Sugar Bowl: Arkansas vs. Ohio State13,635,000 viewers
NCaa Football average TV Viewership30
P2+, Live + same-Day Viewing
8
9
PGa
In 2010, at the age of 81, Arnold Palmer had the highest N-Score
(386) of any golfer active or retired. However, Tiger Woods’ N-Score
dropped from 815 in 2009 to 93 in 201032
FAST FACTS:
Tiger Woods Buzz34
April 10, 2010Woods competes in the Masters tournament
0
10000
20000
30000
40000
50000
60000
Jan. 32010
April 42010
July 42010
Oct. 32010
Feb. 13, 2010Woods apologizes at Golf Writers' Assn. press conference
Aug. 23, 2010Woods’ divorceis finalized
Jan. 9, 2010Woods returns to PGA to defend title
Number of Messages
April June July August October
April 11, 2010The Masters (Final Round)Winner: Phil Mickelson16,676,000 viewers
2010 PGA Tour
June 20, 2010U.S. Open (Final Round)Winner: Graeme McDowell9,266,000 viewers
July 18, 2010British Open (Final Round)Winner: Louis Oosthuizen2,457,000 viewers
Aug. 15, 2010PGA Championship (Final Round)Winner: Martin Kaymer6,511,000 viewers
Oct. 3, 2010Ryder CupWinner: Europe2,924,000 viewers
Professional Golfers’ association average TV Viewership33
P2+, Live + same-Day Viewing
10
The average cost of a 30-second spot during the 2010 Daytona 500
climbed more than 5% year over year and 29% in the
last five years36
NASCAR fans spent as much as 30% more on beer in 2010 than fans
of other sports properties and 25% more on
non-alcoholic carbonated beverages, on average37
10
FAST FACTS:
NaSCarDale Earnhardt, Jr. 136
121
58
47
72
Jeff Gordon
Danica Patrick
Tony Stewart
Mark Martin
N-Score Rating
most Effective Endorsers – active Drivers†
Date
Feb. 14
Feb. 21
March 7
April 25
March 21
Event
Daytona 500
Auto Club 500
Kobalt Tools 500
Live from Talladega
Food City 500
Winner
Jamie McMurray
Jimmie Johnson
Kurt Busch
Kevin Harvick
Jimmie Johnson
Viewers
13,294,000
9,151,000
8,510,000
8,452,000
7,357,000
Location
Daytona, FL
Fontanta, CA
Atlanta, GA
Talladega, AL
Bristol, TN
NaSCar average TV Viewership35
P2+, Live + same-Day Viewing
P2+, Live + same-Day Viewing
11
June July
June 12, 2010U.S.A. vs. England17,100,000 viewers
2010 World Cup
June 23, 2010U.S.A. vs. Alegria8,600,000 viewers
July 11, 2010Championship Game:Spain vs. Netherlands24,354,000 viewers
June 26, 2010U.S.A. vs. Ghana19,400,000 viewers
June 18, 2010U.S.A. vs. Slovenia7,500,000 viewers
SOCCEr
World Cup average TV Viewership45
11
24.3 million tuned in to watch the World Cup Final between
Spain and the Netherlands, making it the most watched soccer
game in u.S. history38
3.7% of Hispanics, or 1.4 million, said they watched the World Cup
on their mobile devices.39
An estimated 111.6 million u.S. viewers watched at least six minutes
of the 2010 World Cup on English or Spanish language networks
The viewership represents a 22% increase in reach compared to 2006,
which reached an estimated 91.4 million u.S. viewers 40
FAST FACTS:
Dallas-Ft. Worth
Miami-Ft. Lauderdale
Houston
San Francisco-Oak-San Jose
Las Vegas
Los Angeles
San Antonio
Austin
Phoenix (Prescott)
New York
Household Rating
6.1
4.6
3.9
3.0
2.6
2.3
2.2
2.1
2.0
2.0
Top 10 Local markets (World Cup) – Spanish Language Networks (univision + Telefutura)41
P2+, Live + same-Day Viewing
San Francisco-Oak-San Jose
Miami-Ft. Lauderdale
Washington, DC (Hagrstwn)
West Palm Beach-Ft. Pierce
San Diego
New York
Norfolk-Portsmth-Newpt Nws
Boston (Manchester)
Austin
Las Vegas
Household Rating
4.0
3.7
3.6
3.6
3.6
3.1
3.0
2.9
2.9
2.8
Top 10 Local markets (World Cup) – English Language Networks (ESPN/ESPN2/aBC)42
higher, on average, for games played after the World Cup compared to those played before the World Cup.
50%MLS ratings were Globally, 21% of respondents
said they would get at least some of their World Cup
information from the Internet via mobile devices.
44
43
higher, on average, for games played after the World Cup compared to those played before the World Cup.
50%MLS ratings were Globally, 21% of respondents
said they would get at least some of their World Cup
information from the Internet via mobile devices.
44
43
12
February
Feb. 12, 2010Opening Ceremony32,663,000 viewers
2010 Olympics
Feb. 28, 2010Closing Ceremony21,410,000 viewers
Feb. 17, 2010Most Viewed Telecast:Featuring Shaun White and Lindsey Vonn winning theGold Medal29,423,000 viewers
Feb. 28, 2010U.S.A. vs. CanadaGold Medal Game27,500,000 viewers
Feb. 12-28, 2010All telecasts15,233,000 viewers
U.S. vs Canada Gold Medal Game was the
most viewed hockey game in the U.S.A. since 198048
Winter Olympic Games average Primetime TV Viewership47Top 5 Endorsers – Winter Olympic athletes†
12
FAST FACTS:
Shaun White 536
273
49
40
147
Apolo Anton Ohno
Lindsey Vonn
Bode Miller
Evan Lysacek
N-Score Rating
WINTErOLYMPICS
P2+, Live + same-Day Viewing
P2+, Live + same-Day Viewing
Top 10 Local markets (World Cup) – English Language Networks (ESPN/ESPN2/aBC)42
57%
43%42%
41%33%
TV only (No online exposure)
TV + 1 online exposure
TV + 2-5 online exposures
TV + 6-20 online exposures
TV + 21+ online exposures
Brand Recall
Olympic Games TV advertisement Brand recall by Number of Exposures to Online ads46
Copyright © 2011 the nielsen Company. All rights reserved. Printed in the UsA. nielsen and the nielsen logo are trademarks or
registered trademarks of CZt/ACn trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 10/2572
sources: #1 the nielsen Company. nielsen Mobile Media View, november 2009 – november 2010. #2 the nielsen Company. Data from nielsen’s Q3 Connected Devices Playbook. Results collected from survey data of over 5,000 connected device owners. #3 the nielsen Company. national People Meter, P2+, live + same day viewing. #4 the nielsen Company. Only new ad executions considered, airing in sports programming from January 1, 2010 to november 6, 2010, excluding ads new in the 2010 super Bowl. the Recall score is the percentage of tV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing tV. these scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average. #5 the nielsen Company. Household rating, live + same day viewing. #6 nM Incite. January – December 2010. #7 nielsen Bookscan. Data does not include sales from Wal-Mart/sam’s Club - note: sales data 1/4/2010 - 1/2/2011. #8 nielsen sportsQuest -11/19/2010-12/16/2010. #9 the nielsen Company. Program Engagement measures viewer attention to tV episode content. Includes regularly-airing series with at least three telecasts. Data based on time period september 1, 2008 –April 21, 2010 among persons 13+. #10 nM Incite. April – October 2010. #11 the nielsen Company. national People Meter, P2+, live + same day viewing. #12 nM Incite. January – December 2010. #13 the nielsen Company. national People Meter, P2+, live + same day viewing. #14 the nielsen Company. national People Meter, P2+, live + same day viewing. #15 the nielsen Company. national People Meter, P2+, live + same day viewing.
Get closer to the fans. Please visit, www.nielsenwire.com
For more information please contact:
Stephen master Vice President, Sports
(646) 654-4577 Stephen.Master@nielsen.com
#16 the nielsen Company. national People Meter, P2+, live + same day viewing. #17 nM Incite. January – December 2010. #18 the nielsen Company. Local Household rating, live + same day viewing. #19 the nielsen Company. national People Meter, P2+, live + same day viewing. #20 the nielsen Company. national People Meter, P2+, live + 7 day viewing. #21 the nielsen Company. Local Household rating, live + same day viewing. #22 the nielsen Company. national People Meter, P2+, live + same day viewing #23 the nielsen Company. national People Meter, live + same day viewing #24 the nielsen Company. Local Household rating, live + same day viewing. #25 the nielsen Company. #26 nielsen / E-Poll – 1/1/10 – 12/31/10. #27 the nielsen Company. national People Meter, P2+, live + same day viewing. #28 the nielsen Company. Local Household rating, live + same day viewing. #29 nM Incite. september – December 2010. #30 the nielsen Company. national People Meter, P2+, live + same day viewing. #31 nielsen sportsQuest: 11/19/2010-12/16/2010. #32 nielsen / E-Poll - 1/1/10 – 12/31/10. #33 the nielsen Company. national People Meter, P2+, live + same day viewing. #34 nM Incite. January – December 2010. #35 the nielsen Company. national People Meter, P2+, live + same day viewing.
#36 the nielsen Company. #37 nielsen Homescan FAnLinks, 2009. #38 the nielsen Company. national People Meter, P2+, live + same day viewing. #39 the nielsen Company. 2010 World Cup Hispanic Homescan survey. #40 the nielsen Company. national People Meter, P2+ live + same day viewing. #41 the nielsen Company. Local Household rating, live + same day viewing. #42 the nielsen Company. Local Household rating, live + same day viewing. #43 the nielsen Company. Data from nielsen’s Consumer Confidence survey in Q1 2010. Results collected from over 14,000 consumers globally. #44 the nielsen Company. national People Meter, March – november 2010. #45 the nielsen Company. national People Meter, P2+, live + same day viewing. #46 the nielsen Company. Data based on survey responses from February 12, 2010 - February 28, 2010. “tV + Online” is based on responses to a tV ad from a given brand after exposure to both the brand’s tV ad and Online ad in the previous 7 days on nBCOlympics.com. “ tV Only” is based on responses to tV ads with no exposure to the same brand’s internet advertising on nBCOlympics.com in the previous seven days. #47 the nielsen Company. national People Meter, P2+, live + same day viewing. #48 the nielsen Company. national People Meter, P2+, live + same day viewing. † nielsen / E-Poll – 1/1/10 – 12/31/10. More about Buzz: NM Incite tracks and analyzes the number of mentions or public messages about a topic or personality in public Internet conversations, including boards, blogs, forums, groups, blog comments, traditional media, Facebook, Twitter/microblogs and other social media venues.
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