stefano sandri, marketing manager, wooga
Post on 13-Aug-2015
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- 1. Packaging Agent Alice THE 2015 EDITION Stefano Sandri - Marketing Manager
- 2. Founded in 2009 Mobile-first game developer located in Berlin 300 employees from more than 42 nations 5 hit games in 5 year Strong release pipeline across multiple genres Recently opened an office in Tokyo, further focus on Asia 2 Wooga at a glance
- 3. LAUNCHED February 26
- 4. Optimised for iPhone and iPad
- 5. More space, more art.
- 6. Source: AppAnnie 2013 2014 TOP 10 GROSSING APPS - iOS 2015
- 7. 8+ Apps 5-7 Apps 4 Apps 3 Apps 2 Apps 1 App MOST USERS DOWNLOAD ZERO NEW APPS PER MONTH 64.5% Zero Apps 35.5% 1+ Apps Source: comScore
- 8. COST PER LOYAL USER ACQUISTION IS INCREASING Trend Source: Fiksu, PocketGamer.biz $2.50 $2.00 $1.50 $1.00 $0.50 $- 1/12 10/144/12 4/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14 7/14
- 9. d TIME EXCITEMENT LAUNCH
- 10. PACKAGING
- 11. Soap Opera Mystery Crime
- 12. TRAILERS & APP PREVIEWS BEHIND THE SCENES VIDEO PRODUCTION
- 13. CREATE A BRAND
- 14. PACKAGING TEASING
- 15. REVEALING THE GAME PIECE BY PIECE
- 16. A SMALL BUT ENGAGED COMMUNITY
- 17. PACKAGING TEASING BUZZ
- 18. 124k 161k 5 WEEKS BEFORE LAUNCH FANS VIEWS
- 19. PACKAGING TEASING BUZZ LAUNCH
- 20. SUSTAIN INTEREST Trailers Behind the scenes videos Exclusive Events Cross-LinkingInterviews Public Talks
- 21. Broad PR campaign t arget ing press & gaming indust ry Unique Agent Alice escape event for partners & press in London at launch GDCtalk on our experience in the Hidden Object genre Insights on making the game with a 3 part series of special behind the scenes footage Press interviews and outreach to gaming and lifestyle media
- 22. NUMBERS CREATIVITY
- 23. PACKAGING AGENT ALICE
- 24. Stefano Sandri Marketing Manager stefano.sandri@wooga.com Repeatedly creating hits.
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