step 3 – marketing strategy copyright 2009 r.d. becker & j.p englund 1

Step 3 – Marketing StrategyStep 3 – Marketing Strategy

Copyright 2009 R.D. Becker & J.P Englund

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The Three Primary Job Search The Three Primary Job Search StrategiesStrategies

1. 3-5% chance for success1. 3-5% chance for success 2. 5-10% chance for success2. 5-10% chance for success 3. 80% chance for success3. 80% chance for success

But what are they?But what are they?

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Is Networking easy?Is Networking easy?

What makes it so difficult?What makes it so difficult?

We don’t know the right persons to We don’t know the right persons to network withnetwork with

We don’t know what to sayWe don’t know what to say

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Who are the “right” people?Who are the “right” people?

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The Wooddale Yahoo Group

But what do I say?But what do I say?

The Network Appointment The Network Appointment Request (Step 2,Column Request (Step 2,Column 2)2)

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The Network MeetingThe Network Meeting

The Networking Handout, The Networking Handout, (Step 2 Column 2)(Step 2 Column 2)

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We need to set a networking goal for We need to set a networking goal for ourselvesourselves::

Five (5) Face-to-face interviews per Five (5) Face-to-face interviews per weekweek

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Step 3- Marketing Strategy

What do we mean by Networking Levels?YOU

1 1 1 1 1

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3

2

3

4

3

4

25 5

6 6

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Step 3- Marketing StrategyStep 3- Marketing Strategy

Copyright 2009 R.D. Becker & J.P Englund

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What about the Computer/InternetWhat about the Computer/Internet

• Indeed.com

Indeed.comIndeed.com

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Two QuestionsTwo Questions

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1. After hitting “Send” what do I do next immediately?

2. Where did it go?

Employers are faced with a huge problem• Extraordinary numbers of resumes applications• Reduced HR staff• Strategy of contracting out services

What is causing this problem and what is our strategy to overcome it?

Step Step 3-3- Marketing Marketing StrategyStrategy

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How are current economic How are current economic conditions affecting our job conditions affecting our job

strategy?strategy?1. Unemployment

statistics2. Passion for

Productivity3. A Global Economy

Current Unemployment ratesCurrent Unemployment rates

Implications of unemployment ratesImplications of unemployment rates– Volumes of applicationsVolumes of applications

Blue Cross/Blue Shield = 240 per job openingBlue Cross/Blue Shield = 240 per job opening Supervalue – 400 per job openingSupervalue – 400 per job opening United Health Care = 900 on Monster per 15 United Health Care = 900 on Monster per 15

minutesminutes

– Employer responses to the volumeEmployer responses to the volume Contracting out resume reviewsContracting out resume reviews

Understanding Market Conditions