stephanie smirnov on monetizing blogs (evo '10)

The Art of the Pitch:

A PR Agency Perspective

Stephanie Smirnov

President, DeVries Public Relations

pr agency: friend or foe?

friend!

buzz

relationships

advocacy

our job

pr in the digital space

owned paid earned

brand website

brand twitter account

brand FB account

advertorial

promotions

event mktg

paid search

syndicated content

advertising

blogger outreach

e-editorial outreach

*For more on this framework, see Sean Corcoran’s Blog: http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html

pr in the digital space

owned paid earned

brand website

brand twitter account

brand FB account

advertorial

promotions

event mktg

paid search

syndicated content

advertising

blogger outreach

e-editorial outreach

pr agencies can

get you paid

friend!

(told you.)

how?

• promotional partnerships

• host events

• connections to other bloggers

• consult

• sponsored content

how?

• promotional partnerships

• host events

• connections to other bloggers

• consult

• sponsored content

how?

• promotional partnerships

• host events

• connections to other bloggers

• consult

• sponsored content

SASS

SASS

SASS

SASS

the art of pitching

STORY

ACTIVATION

SUCCESS

SUSTAIN

What story do you

want to tell that you

would’ve told anyway?

1

How can you activate

your story?

2

How will you

measure success?

3

Sustain and nurture

your agency relationships.

4

for example…

+

consulting

+ video work

may

10

july

09aug

09

dec

09

april

10

tears in the

Expo Hall

VM sponsored

post

event partnership

+ blog carnival

blog carnival

remember…

BE SASSY.and…network

research

leverage your assets

tell great stories

thank you!

let’s connect:@ssmirnov

© 2010 Stephanie Smirnov