steve jones jacinta fisher mars & octagon in partnership with...

Steve Jones

Jacinta Fisher

Mars & Octagon in

partnership with BUCS

and SUS

Objectives

• Explain why we’re working with

– BUCS, SUS, The FA and SFA

• What we hope to achieve together

• How we can help you

• What support we’d like from you

• Any questions, advice or thoughts?

A proud heritage in football

Official FIFA World

Cup sponsor, Italia

90, USA 94, and

France 98

Snickers EURO96 success ‘Believe’ where we

galvanised the nation in

hope and expectation

‘Balls’ where we gave

away thousands of

footballs so a

downhearted country

could have a kickabout

in the local park.

Football has always been part of Britain’s cultural DNA. And the same can be said for Mars and Football.

5 Year Partnership

Addressing Brand Challenges

Over-Manufactured

When and Why ?Old fashioned

… and Building Equity

- Position Mars firmly in the UK’s most popular active sport- Tell the Mars story by celebrating & rewarding people who get involved in playing

Involved in peoples lives today

Drive permissibilityPositions Mars as a natural part of your energy needs

Communications Platform:

MarsEnergizes English/Scottish football

ENCOURAGE

SUPPORT

HELP THE NATION

PLAY

Our Partnership Rights with you

• Proud to be the official Partner of BUCS Football

– As part of our FA / SFA Adult Get Into Football partnership

• Naming rights and integration across:

– The BUCS Mars National Intra Mural Finals

– The BUCS Mars Football League

– The BUCS Mars Football Championship Finals

– The BUCS Mars Football Trophy Finals

– The BUCS Mars Football Conference Cup Finals

• Use of Wembley/Hampden Pitches

• Tickets and Hospitality

• England / Scottish Player Imagery

• Unique content

• Player / Manager appearances

• Signed merchandise

• Licensed products

Access to great content and assets

Why Students Stop Playing Football

Emotional

Uncommitted, unenthusiastic, apathetic, intimidated, apprehensive

Physical

Injured, dislike of conditions (cold, outside), unhealthy life-style, fear of injury

Practical

Unable to find a team, Competing interests e.g. women, pub, Work/College

commitments, Rise of digital age, computer games, social media, Busy

lifestyle/ inflexible football options, Rise of solo exercise e.g. gym culture,

Team disbanded, Re-located, no mates to help join team

Source: FA Qual Research – FireFish, April 2009

We want to get many more

Students playing Intramural

by overcoming some of these barriers

Emotional

Uncommitted, unenthusiastic, apathetic, intimidated, apprehensive

Physical

Injured, dislike of conditions (cold, outside), unhealthy life-style, fear of injury

Practical

Unable to find a team, Competing interests e.g. women, pub, Work/College

commitments, Rise of digital age, computer games, social media, Busy

lifestyle/ inflexible football options, Rise of solo exercise e.g. gym culture,

Team disbanded, Re-located, no mates to help join team

Source: FA Qual Research – FireFish, April 2009

2010

World Cup Support & Activation

How do England

Supporters show their

support…

As an Official Supplier to England . . .

. . . we think Mars should do the same.

And in Comms

Now we’re stepping

back in time. . .

(1990 in fact)

Our Partnership Rights with you

• Proud to be the official Partner of BUCS Football

– As part of our FA / SFA Adult Get Into Football partnership

• Naming rights and integration across:

– The BUCS Mars National Intra Mural Finals

– The BUCS Mars Football League

– The BUCS Mars Football Championship Finals

– The BUCS Mars Football Trophy Finals

– The BUCS Mars Football Conference Cup Finals

Any Questions, advice or thoughts?