stimulate employee persuasive growth & change using the ... · coaching. critical yes...

+Stimulate Employee Growth & Change Using the Science of Influence

Brian F. AhearnLearning DirectorCPCU, CTM, CMCT®

PersuasiveCoaching

Critical

YESProfessional SuccessPersonal Happiness

PEOPLE

Powerful Everyday Opportunities Persuade Lasting Ethical

Powerful

Everyday

Opportunities

Persuade

Lasting

Ethical

Coaching

Ongoing process of improving performance and results through continuous feedback

Psychology

Principles of Persuasion®

Reciprocity

Remember

Gifts

Research

50%Tripled!

Application

“No”Leverage

Liking

Remember

Friends

Research

2x

Application

Likeothers

Authority

Remember

Experts

Research

Application

Sources &Credentials

Consensus

Remember

Crowds

Consensus

75% 38% 10%

Application

Similarothers

Consistency

Remember

Word &deed

Research

30%

10%

Application

Stop tellingStart asking

Scarcity

Remember

Rare

Research

150%

Application

Highlightloss

Conclusion

YESProfessional SuccessPersonal Happiness

Help!

+Stimulate Employee Growth & Change Using the Science of Influence

Brian F. AhearnLearning DirectorCPCU, CTM, CMCT®

PersuasiveCoaching

PersuasiveCoaching

+Stimulate Employee Growth & Change Using the Science of Influence

Brian F. AhearnLearning DirectorCPCU, CTM, CMCT®