story telling for change - annie leonard, producer, the story of stuff & jonah sachs, founder,...
Post on 09-May-2015
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Breaking Through the Noise:
The Story of the Story of Stuff
Jonah SachsCreative Director, Free Range Studios
Annie LeonardStory of Stuff Project
The Lessons of the Story of Stuff
Get it out of your head and get feedback.
Clarify your goals.
Getting your story started:
The Lessons of the Story of Stuff
Simplify but don’t dumb it down.
Telling your story:
The Lessons of the Story of Stuff
Simplify means• Make it human scale
Telling your story:
• Provide lots of entry points
• Stories are about emotion, not facts
The Lessons of the Story of Stuff
Don’t Dumb it Down
Telling your story:
The Lessons of the Story of Stuff
Don’t Dumb it Down means• Show the connections
Telling your story:
• Speak to the core truths
The Lessons of the Story of Stuff
Don’t Dumb it Down means• Pay attention to your choir
Getting your story out there:
• Don’t try to control the message
• Deepen the discussion
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