storytelling for impact

Before we get started: Take a quick look at your professional headline and summary on LinkedIn

What’s your LinkedIn summary saying about you?

B2B journalist for 17 years

Run a comms/content agency

Publish LearnPatch

Who is L&D creating stories for currently?

L&D as ambassadors for learning

How do you act as an ambassador for your learners?

2 ways in which stories can help increase impact

1 Measuring the things that are difficult to measure

2 Finding out what people know

We are all witnesses

How do you harness stories for impact?

Guiding principles

1. See yourself as a ’social’ reporter - gathering stories and sharing them

2. Remember your colleagues are your witnesses. Ask them about their experiences

3. Stories can be curated AND created

10 tips

1. Be inquisitive (mindset)2. Define your audience(s)3. Be clear about why you are gathering stories4. Two is better than one. Conversation rocks.5. Ask open questions6. Listen and listen more (don’t jump into pauses)7. Curate as well as create stories8. Find tools that work for you/audience9. Deliver in right place at the right time10.Use feedback/data to develop better stories

Opportunity knocks . . .

@martincouzins martin@itsdevelopmental.com