storytelling techniques: the art of storytelling in a digital age
Post on 06-Apr-2017
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perry@nativecommerce.com 512-971-5049 (text first)
“The Hollywood STORY FORMULA!
SELLS ProductsBRANDS and YOU!
that
HOW TO CREATEGRIPPING STORIES
THAT PEOPLE JUST CAN’TGET enough of
perry@nativecommerce.com 512-971-5049 (text first)
Digital MarketerCo-Founder
Native CommerceCo-Founder
Digital RetailersAssociationCo-Founder
• Copywriter • Investor • Advisor • Story Teller
• Singer • Fisherman • Foodie • B0urbon Lover
perry@nativecommerce.com 512-971-5049 (text first)
“Those who tell the stories rule the
world”
Broca's & Wernicke's
area
RECALL &Inclusion
how our brain processes stories
Insula Area & frontal cortex
perry@nativecommerce.com 512-971-5049 (text first)
“WHERE WERE YOU ON JUNE 17TH 2001”
perry@nativecommerce.com 512-971-5049 (text first)
“65% of All conversations are stories & gossip”
perry@nativecommerce.com 512-971-5049 (text first)
“so what is drama?”
perry@nativecommerce.com 512-971-5049 (text first)
“Nothing is interesting other
than trouble”
perry@nativecommerce.com 512-971-5049 (text first)
“WHAT SETS THE SCENE?”• Color • Season • Time • Texture • Geography • Mood
• Loud/Quite • Light / Dark • Hot / Cold • Awkward • Pressure • Mindset
Start
inciting incident
obstacle
villan
climax (OBSTICAL OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than BEFORE
villan looses
get the girl
love interest
THE STORY FORMULA
Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
perry@nativecommerce.com 512-971-5049 (text first)
“Nothing is interesting other
than trouble”
perry@nativecommerce.com 512-971-5049 (text first)
“now I can tell a story, so what?”
perry@nativecommerce.com 512-971-5049 (text first)
“how to uses your new powers”• develop deeper relationships fast • raise money for your projects • bring life to your company • humanize your products & services • write sales letters & video scripts • make sales in person
perry@nativecommerce.com 512-971-5049 (text first)
“My Gift from ELLEN!”
perry@nativecommerce.com 512-971-5049 (text first)
“watch 10 movies with the screenplay
on your lap!”scriptologist.com
text me your name and email for my slides
perry@nativecommerce.com 512-971-5049 (text first)
TOO MUCH? HAVE IT ALL…DONE FOR YOU!
GO BY OUR BOOTH NOWAND CONTACT US
perry@nativecommerce.com 512-971-5049 (text first)
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