strategic content curation and communication use simple technologies to expand your reach tracy l....
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Strategic Content Curation and
CommunicationUse Simple Technologies to
Expand Your Reach
Tracy L. Thompson, NELLCOtracy.thompson@nellco.org
ACL Webinar - April 15, 2015
AgendaO My challengesO Defining curationO Is it part of your job?O Who is your target audience?O What problem(s) are we trying to
solve?O My tools, tips and tricks (and
mistakes). . .O Your tools, tips, and tricks. . .
My challengesO 2 FTEO 120+ membersO No IT/tech support
Curation Defined
1. Discovery
2. Discernment
3. Dissemination
Communication blogger
Is it part of your job? O Are you a trusted source of. . .
O Information about your org?O Information in a particular subject
matter or area of expertise?O Information about current
events/awareness?
Who is your audience?
Different audiences may require different strategies !
How do you currently reach your target audience?
O E-mail (individuals, lists or groups)O WebsiteO Newsletter (e- or print)O Social Media In my e-mail of
7/26/13 at 9:21 am I clearly stated
that . . .
Two Problems:TMI & NET
Problem #1 - TMIO Too Much Information – The sheer
volume of information makes it difficult for our constituents to find, prioritize and organize relevant information in our field.
How hard can it be?
O Pretty darn hard!
Problem #2 - NETO Not Enough Time - Our constituents
(faculty, students, administrators, members, etc.) are all Highly Involved People (HIP) with many Serious Time-Eroding Responsibilities (STERs). These HIPSTERs, also know as Multi-Taskers, can only devote a small amount of focus and attention to our organization.
Test Your FocusO https://youtu.be/vJG698U2Mvo
Don’t be this guy!
Be a pink gorilla!
Tips & Tricks for Success
O Manage your curation timeO Establish your toolkit and stick with itO Same time each dayO Set your timer
O Follow everyone of importance to your readersO Faculty, administrators, keynoters,
colleaguesO Follow thought leaders in
related/other fieldsO Comment!
Tips & TricksO Keep it simple (not perfect)O Touch everything once
O Link accounts whenever possible to maximize redundancy and minimize effortO Consider audienceO Consider voice
O Use widgets/embed codes on the static sites where you want your posts to appearO Organization websiteO Blog
O Metrics/analytics – be reasonable
My Tools*O DISTRIBUTION
O Our website (www.nellco.org)O Twitter – (free) @nellcoincO Facebook – (free) Tracy L. ThompsonO Paper.li – (freemium; upgrade = $9/mo.)
The NELLCO Weekly Twitter RoundupO Scoop.it – topic: Library Collaboration
O CURATIONO Scoop.it– freemium (upgrade = $99/yr)O Tweetdeck – freeO My e-mail
*I am an amateur user of all of these tools. My answer to your question may be “I don’t know.” If someone else knows, PLEASE share!
Scoop.itO http://www.scoop.itO Establish an account – (free)
O Select SettingsO Sharing options – set up soc med links
O Select ‘Create a Topic’ O Name the topic – this will displayO Enter some good keywords to start
O Install bookmarkletO Curate!
Twitter & TweetdeckO https://twitter.com/
O Establish a twitter account (free)O https://tweetdeck.twitter.com/
O Link your new account
FacebookO My mistakeO Be strategic
Paper.liO The NELLCO Weekly Twitter Roundup
O Non-twitter usersO Non-followers
Questions?O Tracy.thompson@nellco.org
Recommended ReadingO Release Your Inner Nerd (450+ Free
and Bargain Tech Tools) – Beth Ziesenis
O Curation Nation: Why the Future of Content is Context – Steven Rosenbaum
O The Networked Nonprofit – Beth Kanter and Allison Fine
O How to Write Short: Word Craft for Fast Times – Roy Peter Clark
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