strategic snooping

Strategic SnoopingUsing social media to check up on

clients, customers, and competitors

Brandy Nagel

• Marketing Catalyst

• @benag

• Recently joined VentureLab at Georgia Tech

• Social Media Coach

• Author of Digitally Famous -- available on Amazon and Kindle

2. Companies with high levels of social media activity increased revenues by 18% on average in the last 12 months.

Source: Research from Wetpaint & Altimeter

4. “Social media is an

undisciplined theater.”

5. People are talking.

Companies

should listen.

6. Developing your search skills is critical

It’s about all of our business objectives

Most Common Metrics used by CMOs

• Site traffic

• Conversion

• Number of fans/members

• Number of positive commentsSource:MDG Advertising

http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png

Social Media with the Highest ROI

1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8. Company or brand blog• Source: MDG Advertising

Twazzup.com

Social Media with the Highest ROI

1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8. Company or brand blog• Source:MDG Advertising

Amazon.com

Testing is your best friend.

-- Kira Wampler,

VP of Marketing at Lytro Inc.

SCORES & ALERTS

Monitor the Web for interesting new content

•Google Alerts are email updates of the latest relevant Google results based on your queries.

•Enter a search query you wish to monitor.

•Some handy uses of Google Alerts include: – monitoring a developing news story– keeping current on a competitor or industry– getting the latest on a celebrity or event– keeping tabs on your favorite sports teams

insideview.com

samepoint.com

Social Media AlertsLike Google Alerts but for social media.

Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

SocialMention.com

howsociable.com

howsociable.com

lovemarks.com

LISTENING STATIONS

netvibes.com

netvibes.com

integrates with Twitter, Facebook Fan Pages, LinkedIn and other networks where consumers are engaging with businesses and brands… Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more

sproutsocial.com

sproutsocial.com

trackur.com

trackur.com

DucksBoard.com

DucksBoard.com

DucksBoard.com

WEBSITE MEASUREMENT

Get Google Analytics Premium for your business. Work directly with Google and a flat annual fee of $150,000* covers all the data, guarantees and service you could need.

luckyorange.com

luckyorange.com

Social Media with the Highest ROI

• Facebook• Ratings and reviews• Twitter• LinkedIn• Participating in industry blog/forum• Company or brand community• YouTube• Company or brand blog• Source:MDG Advertising

Blogdigger.com

Boardreader.com

EMAIL MEASURING

Contactology.com

Forever FreeIf you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free.

MailChimp.com

Jigsaw.com