strategies for sales & marketing collaboration – what have we done!

Strategies for Sales & Marketing Collaboration– what have we done!

14th July, 2016

Krista Moore

2

Wolters Kluwer, CCH

Connectin 2016

What has this meant for us… Organisational restructuring - adapting from a product and

sales centric business to a customer centric business. Instilling a culture of change and curiosity Development of our people

3Connectin 2016

Operational side of convergence…. Monthly sales & marketing meetings together in the same room! Feeding the funnel

Mixture of sales & non-sales touch points Targeted & aligned content to empower the sales function

Sharing on social media – offering personalised status updates to accompany posts

Salesforce.com Engage – self serving targeted content at the right time

Social Selling Program - LinkedIn Sales Navigator Licenses Gather data to better understand our customers;

Net Promoter Score (NPS) insights Research to better understand our customers – contextual

inquiry, surveying, focused external research

4Connectin 2016