strategies for winning pr portfolios

PR Portfolio Review Strategies

Kevin M. Brett

J454

May 8, 2013

Deliverables

Don’t Be Defensive

• Tremendous opportunity to receive constructive feedback; Bring Your Notebook

• Make new contacts that can be part of your network; assist your search

• New LinkedIn.com “connections”• The Reviewers are donating their time

How Should You Prepare

• Practice, but don’t over practice, your presentation

• Be confident: You know this subject better than anyone else

Err…on Side of Overdressing• Proper Business Attire• At least sport coats & ties• Coats, Blouses, Skirts• Clean Shoes• Grooming

Not “Pinterest”• Think: Conventional and Social Media• Think: Design, Art and Pictures• Avoid: Pages of Black Type on 8”x11”

paper

Deliverables

Large Portfolios with Rings

Place for Business Cards

“Kangaroo” Pouch

Business Cards

Thank You Notes

LinkedIn Request

Awesome Content: Your Story

• Your Professional Work, including Eugene Airport, FOOD for Lane County, SheerID

• Internships, Student Pubs, AHPR etc.• J410, J440, J452, J453, J454, J495 etc.• Blog Posts; News Releases; CEO Letters• Short Video (1-2 Minutes)• Cover Letter and Resume

Tells the Story Without You Present