strategies to drive video consumption and monetization
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SpotXchange & IRIS.TV presents: Strategies to drive video consumption and monetization
Asking a Question
Asking a Question
Rohan Castelino Director of Business Development
IRIS.TV
Franklin Horn Product Manager
Prometheus Global Media
SpotXchange & IRIS.TV presents: Strategies to drive video consumption and monetization
Consumption TrendsExpanding Total TV Universe
Consumption Trends
• Expanding Total TV Universe
• Adults in the US will spend an average of5 hrs and 31 min watching video per dayin 2015
• Digital video accounts for 1 hrs 16 min
• Digital Video accounts for nearly a quarterof total video viewing
4 Hr. 15 Min. 1 Hr. 21 Min.
4 Hr. 22 Min. 1 Hr. 3 Min.
4 Hr. 31 Min. 50 Min.
4 Hr. 38 Min.
4 Hr. 35 Min. 21 Min.
36 Min.
2011
2012
2013
T.V. DigitalAverage Time Spent per Day with Video by US Adults by Media, 2011-2015
Source: eMarketer
2014
2015
68%
Millennial Viewing BehaviorMillennial Distribution of Total TV Time
Device Viewing Distribution
Live TV 41%
Online 34%
DVR Viewing 15%
On-Demand 10%
Source: Verizon: Millennials and Entertainment
44% 31% 29% 31%
Or No Devices @ 4%
MonetizationDigital Video Advertising Revenue (US Dollars)
Source: Business Insider, IAB $6.5 Billion
$3.7 Billion$4.2 Billion
$4.9 Billion $5.6 Billion$6.2 Billion $6.8 Billion
$5.2 Billion
$4 Billion
$2.9 Billion
$2 Billion
$1.2 Billion
2015E 2016E 2017E 2018E 2019E 2020E
MobileDesktop
Create an engaging viewing experience
Short Form Content
Ad VideoViewing
Experience Stops
Long Form Content
AdVideo Video Ad Video Ad Video Ad
Operational Problems of Engagement & Monetization
SpotXchange & IRIS.TV
Programming PlaylistsOperational Problems
United States vs. Mexico Added to Your Playlist
United States vs. Germany Added to Your Playlist
Germany vs. England Added to Your Playlist
United States vs. Australia Added to Your Playlist
United States vs. England Added to Your Playlist
Audience UtilizationOperational Problems
NEW Grumpy Cat Video PLAY VIDEO
$6.5 Billion
Measurement Operational Problems
?
Indicators of Successful Video Personalization
SpotXchange & IRIS.TV
Successful Video Personalization
Programmatic Content Delivery
Audience Utilization
Measurement Brand Safety
Programmatic Content Delivery with IRIS.TV
Adaptive Stream™ (Programming Engine)
Business Rules Engine (Programming Controls)
IRIS.TV Personalization IRIS.TV programs the video most relevant to the uses by conducting three forms of analysis in real-time:
Asset to AssetContextual Analysis
User to AssetConsumption Analysis
User to UserAudience Analysis
Interactive ButtonsSkip / Back Like / Dislike
Preview next video
Standard Player IRIS.TV Enabled Player
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March 05 March 10 March 15 March March 25 March 30
VIE
WS
Initial Views
IRIS Views
Billboard Product Objectives
Increase entry points around billboard.com into great video content &Get people to experience the breadthof video content
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May 18
VIE
WS
May 23 May 30AprilMarch
Initial Views
IRIS Views
What questions can we answer for you?
Thank You
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