strategy division infrastructure - af consult · sources: estimates based on roland berger, oliver...
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The new market landscape
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Established suppliers
Established OEMs
Past: OEM competition Future: Complex market landscape
Emerging OEMs Technology giants
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Cities & others
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Mobility providers
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Established OEMs
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The Automotive R&D market is increasing
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Sources: Estimates based on Roland Berger, Oliver Wyman, ADL, Riio
The Automotive R&D market by discipline
Global ESO Volume,[€ bn]
0,6 0,7 0,7 1,00,9 1,1 1,1 1,01,3 1,6 1,7 2,0
2010 2015 2020
Outsourced R&D
29,5
11,7
16,0
20,5Battery & auxiliaries
Electrical, electronic
Propulsion system
Body & Exterior
Interior
Complete Vehicle
Chassis
+43%
+46%
+15%
Disruption Scenario 2020
10,0
7,0
4,5
4,0
7,2
5,4
4,3
3,7
5,0
3,7
3,2
2,6
3,0
Sources: Estimates based on Roland Berger, Oliver Wyman, ADL, Riio
ÅF - Automotive
• +1 500 engineers in the international automotive industry
(>300 has +12 years automotive experience)
• +40 different automotive clients, mainly in Sweden, Brazil, UK, and China
• Extensive experience in executing on-site and outsourced assignments
• Runs 15 automotive clients satellites
• Offers all engineering services within the automotive industry
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• Staying #1 at Swedish OEMs with increased share of projects
• Focus on growth within E/E and Embedded systems, and develop software solutions to leverage on
• Follow the home market clients internationally
• Strong focus on winning and conducting projects for new clients in China
• Continue to develop the India local and offshore business
Our Automotive Road Map
Changing energy landscape
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Environmentalchallenges
Mega cities and urbanisation
Electrificationof transportation
Technology advances
Energystorage
Aged T&Dgrids
Global policies
Small scale production
Energy challenges& possibilities
Our offer
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RENEWABLES HEAT & POWER
TRANSMISSION & DISTRIBUTION
ENERGY MARKETS
NUCLEAR
HYDRO
• Work together: owners engineering, collaboration projects (EPCM)
• ÅF adds: expertise and professional resources
• We take responsibility: turn key projects, packages
<
<<<<<<<<<<<Ready to affect and adapt to trends and changes
Goals:
• Leading position in all core markets
• Rapid growth with stable profitability
• Full service scope
• Develop new solutions, business models and global offerings
from our core markets - experience, references and expertise
Growth:
• Decommissioning & Waste Management
• T&D systems, refurbishment and smart grid investments
• 4th generation district heating system
• Energy storage
• Offshore wind power
• Asset Management services
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Highlights 2017
Q1 Q2 Q3 Q4
Key-role in Vattenfall nuclear decommissioning program
Radioactive waste investigation
Site management grid & construction
Complex high-voltage cable moving project during operation
Frame agreement project management
Högbytorp thermal power plants civil and construction management
400 kV tunnel cablePre study for large scale energy storage
Design – deep dive
Ann Granberg Business Area President, Experience Design
Allan RubergBusiness Area President, Architecture & Design
ÅF Lighting ÅF Sound & Vibration
ÅF Landscape
Growing our design offering
Global offering, 600 specialists
ÅF Industrial design
”One of the things our grandchildren will find quaintest about us is that we somehow distinguish the virtual from the real”
– William Gibson, 2007
Today ÅF knows HOW to do almost anything. Tomorrow ÅF will support society and industries in WHAT to do for a sustainable future…
Mega cities &Urbanization
Environmentalchallenges
4th Industrialrevolution
Globalized market
Growing and ageing
population
E - society
FoodGlobal
policies
Our ambition
To be among the few preferred Architecture & Design consultants globally
To become a truly international Architecture & Design brand
To create international brand awareness for ÅF as a whole
ÅF Architecture & Design
ÅF Architecture & DesignCreating an anchor-brand ecosystem
High-EndBrands with
Global Impact
High Performance Operations
Tomorrow we are even better
Grow high performance teams driven by enthusiasm and headed by true drivers
Business Development
The future of consulting
Ensure that ÅF is on the cutting edge of consulting constantly increasing our diversity
CommunicationCommunity
Make sure we are heard
CustomerPlatform
Serving a higher degree of customer needs
We want to challenge our clients and create a low effort path to a higher degree of customer needs with great satisfaction on the way
Digitization &Future
Technologies
Digitize ourselves
We will make sure that digitization is an integral part of all our services
Make a difference
Building a cluster of brands and competence centers ready to work around the globe
Architecture & Design
We use design thinking
We will build a communication community from where we will disperse an abundance of good stories and beautiful tableaux
Use high-end niches, profiles and references as spearheads!
Controlling a niche is a golden position!
ÅF Lighting is a lighting design practice working around the globe - designing and realizing a diverse array of projects
ÅF Lighting
Engineering + Design in the field of lighting
The worlds biggest lighting design practice
+100 dedicated lighting specialists
London Copenhagen Stockholm Oslo Gothenburg Malmö Lugano
Worlds largest underwater restaurant, Norway
CNNFox NewsLonely PlanetThe TelegraphDaily MailNew York PostTime Magazine AftenpostenDagbladetThe IndependentLe FigaroBerlingske…
+700 articles in more than 65 countries!
Discovery Channel is already planning to make a documentary about the restaurant!
Working on prestigious projects around the globe ensure great brand and employer value -as well as being good business!
Worlds largest underwater restaurant, Norway
▪ Everyone wants to be Smart!
▪ No one knows how to do it!
▪ But the future is definitely interdisciplinary!
Technologicalpossibilities
THE SMART PARADOX
Needs
The gap between the technological possibilities and the lack of understanding of what problems they have to solve is very wide!
Introducing new technologyA new reality means ……fundamental changes!
Implementing technologies in transition is a new paradigm!
Smart market development and status!
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Existingsolutions
Simple solutions
Smart solutions
Advanced solutions
From technological to value-driven solutions!
Smart City Technologies
Optimization Added Value
Savings
Pollution reduction
Process optimization
Earnings
Commercial platforms
Recycling
Crowd sourcing
Business development
Sharing Economy
Quality of life
Citizens value
Tourist service
Municipal Intranet
Mobility
Entertainment
Social interaction
Urban development
Involvement
The Smart imperative - Creating value
It’s smart when:
BEST
PRACTICE
INSTALLATIONS
SMART
PLATFORM
CONNECTING
SYSTEMS
SMART
GOUVERNANCE
IN NEW
ORGANISATION
The Pincher approach
Design thinking – Strategic approach – Task framing – Need driven
Engineering – knowledge – Experience – Practical approach
Value
Danish State Roads - ITS systemÅF Smart City Service - Danish National RailSurveillance of electrical and mechanical installations on
railway stations
Pilot project ensuring safety and inspiring green behavior
Safe biking to school
Bus Line B 5 min.Bus 273 3 min.Bus 106 12 min.
Cyclists today 5691
DOKDOS
Smart Cityplatform
5691
30P
Already today we deliver
Smart City Platform Smart City Strategies
Smart Governance and After services
Smart City Workshops
ÅF`s broad offering is the true asset
Digital services Automotive
Architecture & Design
Infrastructure
Energy Industry
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Summary – Strategic directionÅF will develop from being a local engineering consultant to being an international engineering and design company. ÅF creates increased value through conceptual solutions that meets needs in societal and technical disruptive trends
FROM:
Traditional consultant company
Sell mainly hours
Service offering
No own “IP”
Single approach
Local
Low scale and leverage
Single brand
To:
Engineering and design company
Sell projects and solutions
Service and “products”
Building up “IP”
Partnering and cooperation
International
Scaling and leverage
Multi-brand
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