strategy for social intranet success
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Strategy for Social Intranet SuccessJoel OlesonGlobal Evangelist@joelolesonCollabShow.comViewDo Labs
SPC291
Joel Oleson – CollabShow.com@joeloleson
• First SharePoint Admin• Former Microsoft IT & Product Team• Top 5 SharePoint Influencer over past 3 years • Popular SharePoint Blogger• Global Community Builder• Epic Traveler - TravelingEpic.com – Speaking and Traveling to
over 140 Countries
2
Agenda•Evolution of the Intranet•Ways the Traditional Intranet Fails•Strategies for Designing & Building the Social Intranet
Evolution of the Intranet
Intranet 2000 – Employee Handbook
• Top Down• Corporate News• One Main Page of Links• Forms, Policies & Procedures
Intranet 2010 – Few to many• Portal Integration• Top of Intranet is Corporate Communication • Then deeper split for Team and Group Collab
• Self Service • KPIs & Dashboards• Some attempts at:• Wikis• Blogs
Intranet 2014+
• Any Device: BYOD• Secure: Work from anywhere• Many to Many Collaboration• Universal Global yet local• Unified Streams• Simplified
Sam Marshall, ClearBox Consulting for the Intranet Benchmarking Forum
Courtesy:Infocentric
Enterprise Social Maturity Spectrum
Goals
Measurement
Engagement
Cultural Change
Courtesy:ViewDo Labs
Why the Traditional Intranet Fails
Stale Out of Date Information
Disorganized Information & Poor Search Functionality
Too much focus on tools not enough on culture
Unclear Strategy
“To err is human. Therefore one of the most important skills we can develop is course correction. It’s direly important to understand when a mistake is a mistake, to learn from our indiscretions, to change course and move forward a better person” – the minimalists
SharePoint Social or Yammer?Go Yammer Immediate adoption Rapid innovationConnect everyone
SharePoint on-premises and YammerService Pack 1 & Yammer app for SharePoint
SharePoint Social futuresCommitted to another SharePoint on-premises release
Social capabilities will be maintained
Don’t plan on adding new features
Social’s future: Yammer and Office 365Continued hybrid improvements
Organizations see a 25% boost in productivity with social technologies…
“The key to Social Enterprise success… People don’t need a new siloed channel. They already have many. ESN is [designed] to help them collaborate, share, communicate better to get their work done.” -Sanjay Abraham, Cap Gemini
Wireframing & Agile• Focusing on Agile development and wireframing methods, intranet
teams are completing design and deployment within much shorter timeframes. – Top Intranets Report Norman Nielsen
Tips for incorporating successful design patterns and best practices into your intranet• Responsive design on intranets +
Mobile considerations• Agile development• Early wireframing to aid development
and buy-in• Search: Global, local, and people• Persisted Nav for on and off platform• Streamline megamenus• Filmstrips and carousels• Flat design
• Visual design to support the brand and desired tone
• Powerful images and photographs• Continued integration and evolution
of social tools• Coaxing employees to engage • Gamification strategies to update
profiles• Governance• Organizational vision within a
framework• Simple UI/UX in templates
Style GuideIdeas based on Norman Nielsen Top Intranets 2014
Real World Intranet Trends
•Global Nav•News, Social Streams & Activity Streams•Clean UI / Search focused•Responsive Web Design #RWD• Simplify / Personalize
Global Nav Bar
App Menu with IconsNotifications
Personalized LoginGear for settings
Global Nav BarSearch, mail, calendar
Global profilesGlobal Configuration
Rich persisted loginNetwork feeds
& Profiles
News, Social Streams & Activity Streams
GroupsUnifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond.
Provides you with a rich and seamless collaboration experience across applications
Content and signals across Office 365 auto-populating the Office Graph for teams.
Insights derived with machine learning to help YOU get the job done right NOW
Office GraphExchange
SharePoin
t
Yammer
Lync
Yammer web partAdd on search, team site, my site
or SharePoint page.
Social StreamsIntegrated
instant messaging & communications
notifications& apps
Social Stream
(Courtesy Beezy)
Social Stream
(Courtesy Beezy)
Streams
Notification
Activity Stream and News
Clean UI and Focus on Search
Clean DesignSearch focused
Favorites:Pin documents
Personal Login
Quick linksGlobal navbar
Filtered News: Blogs
AnnouncementsNews
Responsive Web Design
What is the same from day to day?Cool global Nav bar…
Responsive Web Design + SharePoint Demo…
ScreenshotCourtesyharmon.ie
Unified Mobile StreamSharePoint & Yammer
Simplify Personalize and Target
Filtered News
Lots of picturesLots of icons
Pictures of Employees
ScreenshotCourtesyIkea Netherlands
Personalized• My Pages• My Apps• My Contacts• My Links
ScreenshotCourtesyCity of Busselton
Personalized• News• Sites• Communities• Links
Screenshot gNet
Personalized Widgets
My WorkMy Tools & ReportsCareer & Benefits
Company
Screenshot courtesy of Target Canada
Recommended based on your interests or profile
Clean Design information filtered by
popularity
Regional Editions based on location & Language
Screenshot Hufingtonpost.com
All Together Now…
Activity Stream
Site AlertsProfile plus
Recent Docs
Quick Links
Icon based shortcuts
Global Nav
Site Nav
Screenshot appears courtesy of Disney Consumer Products
4 Pages instead of 1…
Icons for Apps
Unified Stream for News, Social, & External News + Site Activities
and Calendars
Do you feel the Brand?
Personalized
Social StreamNews
PerformanceDashboard
Screenshot courtesy of Virgin America
Wrap up & Action Items
• Focus on Culture• Strategy based on Iterative #Agile Listen and FailFast approach• Continuous Development• Responsive Web for Mobile and Devices you can’t anticipate• Focus on the Big Picture Business Needs (Not Platform and Features)
and the Solutions and Biz Justification (ROI/REJ) will come
• Let’s connect socially! - Joel Oleson• http://www.collabshow.com & http://travelingepic.com
Microsoft Enterprise Social ResourcesEngage us in the SPC14 Social Track SPC14 announcement:
Work like a network! Enterprise social and the future of work
Sites, Blogs & Twitter Collabshow.com Blog.viewdolabs.com Enterprise Social Customer Success - Yammer Success Center - EnterpriseSocial.com -
The Responsive Org Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite Blogs: Yammer Office 365 Twitter: @Yammer @Office365
Research/Whitepaper Gartner: Magic Quadrant for Social Software in the Workplace - Evolution of the networked enterprise:
McKinsey Global Survey results - Yammer’s 2013 Business Value Survey Results - The Rise Of Enterprise Social Networks
Press How Red Robin Transformed Its Business With Yammer -
How Teach for America gets the most out of Yammer on a shoestring budget - HK firm creates idea melting pot for 4,000 employees - LexisNexis found that employees who use Yammer are way happier - Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year - How Microsoft got its own employees to use Yammer
Videos Move Faster Together - Transform the Way You Work with Yammer
#WorkLikeANetwork
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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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