strategy group 4 ellen moore
Post on 07-Aug-2018
216 Views
Preview:
TRANSCRIPT
-
8/20/2019 Strategy Group 4 Ellen Moore
1/18
Ellen Moore: Living &Working In Korea
Group 4
Sumita C002
Vasudha Chaudhary C0 0
!kshay Kumar "ain C022
#ratik "ain C02$
Maya Krishnamurty C0%2
i'ha (arayan C0$0
)ar*eet Karan Singh C0+$
San*eet Walia C0,+
-
8/20/2019 Strategy Group 4 Ellen Moore
2/18
2
!ndre- Kil.atri'k is /eing held a''ounta/le or a'urrently ine1e'tive system im.lementation team or "oint Venture In' in South Korea
3he team4 'o5managed /y Ellen Moore4 an !meri'an4and "a'k Kim4 a Korean4 is su1ering rom the ollo-ing:
• La'k o 'ommuni'ation• 6n'lear leadershi. 7related to .oor -ork team stru'ture8• #ro/lems -ith grou. develo.ment• Lo- grou. emotional intelligen'e• 9isagreement over the de'ision5making .ro'ess
3here is 'urrently great disagreement /et-een !ndre-and the Korean management o "VI regarding the'ause o these .ro/lems4 and mu'h o thedisagreement 'enters around Ellen
CASE SUMMARY
-
8/20/2019 Strategy Group 4 Ellen Moore
3/18
Strengths• Centrali ation o
#o-er• Will or E'onomi'
e orms• Strong ;oreign
elations
Weaknesses• Military In
-
8/20/2019 Strategy Group 4 Ellen Moore
4/18
Strengths• )igh Wages• Skilled La/our• 6r/ani ation
Weaknesses• !geing #o.ulation• Lo- So'ial
Wel are #lanning
=..ortunities• Lo-
6nem.loymentate
•
ising )umanights !-areness
3hreats• Wage 9is.arity• #o-er ul La/our
6nions
So'ial
Strengths• 3ele'om Se'tor• Large 9omesti'
#layers
Weaknesses• S'ar'e (atural
esour'es• ising &9 'osts
=..ortunities• Commer'iali ation
o ne- ideas• ?ro-ing &9
'entres
3hreats• Stri't egulations• ;oreign Com.anies
#ulling =ut
3e'hnologi'al
$
P.E.S.T FOR KOREA
-
8/20/2019 Strategy Group 4 Ellen Moore
5/18
+
“the sum total of learned beliefs, values and customs that serve to directconsumer behaviour in particular country market”
DEFINITION WHAT IS CULTURE & ITS COMPONENTS?
ELI?I=( ;!MIL@ E96C!3I=(S=CI!LS@S3EM
I(;L6E(CES
C=M#=(E(3S
L!(?6!?E
%000 L!(?6!?ESI( W= L9
#E=#LE ; =MS!ME C=6(3 @S#E!K V! I=6SL!(?6!?ES
E ? A• 200 9I;;E E(3
9I!LEC3S EBIS3I( I(9I!
C=L= S9I;;E E(3C=L= S SI?(I;@9I;;E E(3ME!(I(? I(9I;;E E(3C6L36 ES
E ? A• ? EE( IS
W= ( @ELI?I=6SLE!9E S I(E?@#3
• W)I3E !(9L!CK C=L=
;= M=6 (I(?I( "!#!(
C6S3=MS!(9
3! ==S
ELIE;SELI?I=6SELIEVES !;;EC3
S)=##I(? !(9#6 C)!SI(?#!33E (S
M!B S!LES)!##E(S I(C) IS3M!S I(
C) IS3I!(M!"= I3@C=6(3 IES
W=ME( )!VELESS 9ECISI=(M!KI(? #=WEI( 6 !L I(9I!
V!L6ES
V!L6ES ! ISE; =M M= !L !(9
ELIEVES
!ME IC!(SV!L6E M!3E I!LWELL EI(?M= E 3)!(I(9I!(S
)I(96 ELI?I=(;= I9SC=(S6M#3I=( =;
EE;
!ES3)E3ICS 3IME
6SI(ESS(= MS
-
8/20/2019 Strategy Group 4 Ellen Moore
6/18
KOREAN CULTURE
,
-
8/20/2019 Strategy Group 4 Ellen Moore
7/18
PROF. GEER HOFSTEDE’S CULTURECOMPARISON
Di !"#io" S$or!
I p%i$ 'io"
#o-er distan'e ,0 )igh level o ineDuality
Individualism Colle'tive so'iety A grou. oriented
Mas'ulinity %F ;emales .re erred or relationshi.4 modesty and 'aring
6n'ertainty avoidan'e + Likes to 'ontrol everything to avoid am/iguity
Long term orientation 00 Legitima'y o hierar'hy
Indulgen'e 2F Su..resses gratiG'ation o needs and regulates it /y meanso stri't so'ial norms
“Culture is more often a source of conflictthan of synergy. Cultural differences are anuisance at best and often a disaster.”― Geert HofstedeKOREAN CULTURE
ANALYSIS
H
http://www.goodreads.com/author/show/107228.Geert_Hofstedehttp://www.goodreads.com/author/show/107228.Geert_Hofstede
-
8/20/2019 Strategy Group 4 Ellen Moore
8/18
KOREAN (USINESS NUANCES
GIFTS• To be given at the first business meeting• Malt whisky and brandy are appreciated gifts
MEETINGS• Punctuality• Maintain good body posture
BUSINESS COMMUNICATION• Saying “No” is a poor etiquette e!pected to say “ we wil l try”• Maintain patience and politeness
EXCHANGING BUSINESS CARD• Present your business card with both hands• "omment on the title or the position
GREETING• #ait to be introduced as third party• Shake hands with foreign colleagues after a bow and support the right forearm with the lefthand
INTERACTIONS• Prior appointment necessary to meet•
$ook smart all the time• Saving face is very important
3he Dualityo the
relationshi.s develo.edare the realkey to the
su''ess
RESEARCH INSIGHTS
57.5% experiencedgender di cri!in"#i$n
&'% di cri!in"#ed"g"in # pr$!$#i$n
5'% i!p$ i()e #$ ge#pr$!$#ed
%espondents & women N ' ()*
-
8/20/2019 Strategy Group 4 Ellen Moore
9/18
F
(ING• (ING IN MANDARIN SOUNDED LIKE ICE) SOLDIER) DISEASE OR
PANCAKE• (ING (ECAME (IYING WHICH MEANS * SEEK AND YE SHALL
FIND+
PARKER• IT WON’T LEAK IN YOUR POCKETS & EM(ARRASS YOU• IN ME,ICO) IT WAS READ AS *IT WON’T LEAK IN YOUR POCKET
& MAKE YOU PREGNANT+
MOUNTAIN (ELL• IT PROMOTED TELEPHONE SER-ICES IN SAUDI ARA(IA (Y
SHOWING E,ECUTI-E WITH HIS FEET ON THE DESK • THIS ACT IS -ERY OFFENSI-E AND AN ARA( WILL NE-ER DO IT
L6(9E S
-
8/20/2019 Strategy Group 4 Ellen Moore
10/18
ORGANISATIONCHART
CLIE(3 S
M!(!?EME(3 3E!M
C=(S6L3I(
? 3E!M
S6 = 9I(!3E
S6 = 9I(!3E
CLIE(3 S
M!(!?EME( 3 3E!M
C=(S6L3I(? 3E!M
S6 = 9I(!3E
S6 = 9I(!3E
6S! K= E!
0
-
8/20/2019 Strategy Group 4 Ellen Moore
11/18
ELLEN MOORE
@oung (orth !meri'an emale
Married4 no 'hildren
M ! degree4 graduated as the to. emale romhigh s'hool
#reviously4 she -as the 'or.orate a''ountsoJ'er and managed over t-enty large a''ounts
She a'hieved a ;ello-shi. in the Institute oankers a ter 'om.leting demanding 'ourses and
e>amsLooking or 'hallenges4 'om.eten'e4 and 'areero..ortunities
-
8/20/2019 Strategy Group 4 Ellen Moore
12/18
•
Ellen s vie-s ignored /y "a'k and su/ordinates• Culturally4 -omen are treated in erior at -ork.la'es• Initial disagreement a/out !ndre- re*e'ting the o1er
Culture
• )ierar'hi'al stru'ture im.a'ts relationshi. /et-een'onsultants and 'lient o /oth !meri'ans and Koreans
• Consensus diJ'ult due to di1ering a..roa'hes in a'hievingGnal goals
usinessStru'ture
• !uthority not 'learly deGned -ith overla..ing roles5 "a'kand Ellen unsure o their roles
• 9elay in im.lementation o .lans /y 'on used su/ordinatesManagement
•
Korean 'onsultants do not ask Duestions -hile -orking ore>.ress their true thoughts• Saying no regarded as .oor etiDuette and is avoided• 9iJ'ult or Ellen to understand Korean 'onsultants true
intentions
Communi'ation
• "a'k s ine>.erien'e in SI and 'onsulting• 'onsulting teams la'k the training .rogram .re.aring or
e>.atriates or em.loyees at the M(C• Ethno'entri' Senior Management
)uman
esour'e 2
What are the .ro/lems Why do they e>ist
-
8/20/2019 Strategy Group 4 Ellen Moore
13/18
!lternatives!lternative : etain Ellen and take "a'k outo #ro*e't
#rosCon.erien'e indealing -ith Korean 'lients and
team mem/ers2 #ro/lem -ith "a'k% ! ter SC? 'ontra't ends in H
months no kno-ledgea/le ande>.erien'ed .erson -ill /e le t inthe team May lead to .ro*e't
ailure in later stages
%
-
8/20/2019 Strategy Group 4 Ellen Moore
14/18
!lternatives
!lternative 2: etain Ellen and resolve 'on.ertise o Ellen and "a'k
-ill /e retained+ !deDuate trans er o
kno-ledge and trainingor ine>.erien'ed Korean
'onsultants
Cons;uture #ossi/ility o 'on
-
8/20/2019 Strategy Group 4 Ellen Moore
15/18
!lternatives!lternative %: e.la'e Ellen
#rosesolve the 'on
-
8/20/2019 Strategy Group 4 Ellen Moore
16/18
,
e'ommendation
Cri'!ri Cri'!ri / Cri'!ri 0
etain Ellenand Gre "a'k
@ @ (
etain Ellen& resolve'on
-
8/20/2019 Strategy Group 4 Ellen Moore
17/18
EMBRACING DI*ERSIT+
FE, TECHNI-UES
H
-
8/20/2019 Strategy Group 4 Ellen Moore
18/18
THANK YOU
top related