strengthening and consolidating the consumer networks

Strengthening and Consolidating the Consumer Networks

2

TalkingTalking WatchingWatching

Communicating Communicating Listening Listening

ReadinReadingg

3

CommunicatingCommunicating With the With the team- at team- at

homehome

With the With the neighbors – in neighbors – in

the regionthe region

With the With the media – media – reaching reaching

consumersconsumers

With the With the European citizen European citizen

- partnerships- partnerships

4

The importance of being aCommunicator

5

Working together - Internal communication

The unity is strength Unity is

6

Working together

7

Working together: tools

8

Working together- external communication

9

Consumer organization

Develop knowledge

about problems

Develop competences

Develop external

contacts

Enforce professional

teams

Find out the key person

Working together- external communication

10

Working together and how to united?

Some power on lobby action and consumer information

More capacity to protect consumers rights and interests

Federation of organizations

11

Consumer federation must be the voice that alerts consumers who can have those conflicts

Consumer federation must be representative of all consumers

Local, regional, national consumers have similar problems

Consumer federation must develop alliances and coalition with social partners

Working together- external communication

12

And the winning idea is…

The unity is strength Unity is

13

Decide what to do and how to do

Dragon fly AnalysisB

14

Dragon fly Analysis

BPositive points:

Raw material and experts

Negative points:Not enough budget not enough power

Secret ingredient:Knowing the problem

Consumer problem

15

B

BALANCE BALANCE BALANCE

BALANCE

Positive points + negative points + secret point =

Looking forward, but stay on ground!

Dragon fly Analysis

16

BDecide what to do and how to do

Palm Tree Analysis

17

B Palm Tree analysis

Integrate all experts/ teams.

Share all information.

Connect all communication networks.

Use methodological approach.

Use your experience.

VERTICAL

18

BPalm Tree analysis

Specific and simple

Measurable and meaningful

STRATEGY

Attainable

Realistic and responsible

Tangible

19

We always walk in a thin line…

20

Graça Cabral

gcabral@deco.pt

21 371 02 20