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Are you aware of the

weaknesses that may be

weighing your business down?

Strengths Weaknesses

Poor people skills

Lack of budgeting

Inconsistentquality

High profit

Customer list

Analyse your business in the time it takes to fly from London to Madrid.

Successful growth

and profit

Sales & Marketing

Operations

Finance Protection

People

General

Powerful Business

Performance Measurement

Tool

Critically assess your business as an outsider

would.

Rate your business practices

against industry benchmarks.

Information to make great

business decisions

Measure the things that

make or break your business

The Business Mirror gives

you the tools to

grow!

What next?

• Browse through the following slides of a sample report

• For your free demonstration or to book a report for your business call Martin on 07930 348127 or email martin.miles@thebusinessmirror.co.uk

• For more information visit www.thebusinessmirror.co.uk

Sample page of the questionnaire

Sample page of the questionnaire

Demonstration Report

Introduction

• The following slides compare the results provided with those required for strong, vigorous and resilient businesses

• They combine results and factors from all aspects of the business into easy to understand graphics and scores

• The slides are grouped into logical business areas and allow you to see how others will assess your business

• Review them thoroughly and see how you can use the information to strengthen your company

Sales & Marketing

Active Customers

Customers Showing Major

Growth

Customers Showing Major

Decline

Net Customers Won This

Year

Customers Lost This

Year

Net

Actual

Target

Customer Growth Based On Active Sales Accounts

Sales & Marketing

Current Marketing Potential

Marketing Customer Management Customers Won

This Year Active Customers

Actual Target

Winning Customers

Pink-Negative Values

Sales & Marketing

Profit AnalysisProduct

Concentration Market Concentration % Of Sales To Top

Account % Of Sales To Top 3 Accounts

Actual Target

Reaching Targets Indicates A Balanced Risk & Spread

Of Business

Sales & Marketing

Your SWOTCompetition

SWOT CompetitionCustomer

SWOT Customer Knowledge Customer

ContactActual

Target

Strategy

Sales & Marketing

More Than Once Per Month

Once Per Month More Than Once Per Quarter

More Than Once Every Six Months

More Than Once Per Year

Customers Lost This Year

CumulativeCustomerPurchase Profile & Customer

Retention

Sales & Marketing

Product and Service Range

Groups Of Products/Services

% Of Products Accounting For 80% Of Sales

Volumes

% Of Products Accounting For 80% Of Sales

Values

% Of Products Accounting For 40% Of Sales

Volumes

% Of Products Accounting For

40% Of Sales Values

Quantity Score Target

The Higher The Score The Greater The Diversity & The Lower The Risk Of Over Reliance On A Few Customers Or Products

Sales Concentration

Sales & Marketing

Pricing

Competitiveness

Competition Focus

Customer AwarenessScore

Target

Pricing Policies

Sales & Marketing

Delivery KPIsDelivery Performance

Errors to CustomersInternal Error Rate

Credit Notes

Score Target

Customer Performance

Operations

Costing In Advance

Costing Methodology

Output Efficiency

Your Business KPIs

Operations KPIs

Operational Control

Score Target

Operational Controls

Operations

Communication Frequency To Staff

Communication To Staff

Communication From StaffScore

Target

Internal Communications

Operations

Score

Target

PurchasingSupplier Management

Operations

Quality SystemEnvironmental Control System IT Recovery

System Business Recovery Plan Operations

Control Systems

Overall Score

Score

Target

Operational Controls & Recovery

Operations

Score

Target

Operational Improvement

Finance

Monthly Accounts Speed of

Accounts BudgetingUsing the Budget Fixed Cost

Knowledge Breakeven KnowledgeActual

Target

Business Controls

Finance

Cashflow Control Cashflow

Management Cashflow Planning Debtors

Payments Creditors Payments Aged Stock

Actual

Target

Cashflow

Finance

Using Borrowing Reliance On Overdrafts Access to Long Term Credit

Score

Target

Control Of Borrowing

Finance

Profits Rewards Margins Costs Payment Delay

Overall Score

Score

Target

Your Satisfaction With The Performance Of Your Business

Protecting Your Business

Score

Target

People

Protecting Your Business

Score

Target

Supply Chain

Protecting Your Business

Risk AssessmentsChange Control

COSHH

Safe OperatingOperating Standards

Score

Target

Health & Safety

People

Results

Target

Business Goals

People

Scores

Target

Managing Performance

People

Scores

Target

Effective Management

People

Scores

Target

People Development

People

Scores

Target

Change Management

People

Scores

Target

Growth Ready

People

Scores

Target

Conducive Environment

PeopleCombined Results

Numbers & Performance

0

2

4

6

8

10

12

14

16

0

10

20

30

40

50

60

70

80

Year -3 Year -2 Year -1 This Year To Date Annualised

Next Year's Budget

Pro

fit

Sal

es

Sales Per Person PBIT PBIT pp

Trend Of Profit Per Person

Numbers & Performance

0%

5%

10%

15%

20%

25%

30%

35%

0

200

400

600

800

1000

1200

1400

Year -3 Year -2 Year -1 This Year To Date Annualised

Next Year's Budget

Sales £000 Overheads Overheads As % Of Sales Finance % of Sales

TrendOf Sales vs Indirect Costs

Numbers & Performance

0

10

20

30

40

50

60

0

50

100

150

200

250

300

Year -3 Year -2 Year -1 This Year To Date Annualised

Next Year's Budget

PBT Finance Costs Stock Days Trade Debtor Days Total Debtor Days

Costs OfFinancing Sales

Numbers & Performance

0.000

0.500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

0

200

400

600

800

1000

1200

1400

Year -3 Year -2 Year -1 This Year To Date Annualised

Next Year's Budget

Current

Ratio

£

Sales £000 PBIT Cash PBT Cash Current Ratio

Basic TrendsAll figures in this section are annualised to provide like for like comparison

Numbers & Performance

0

0.5

1

1.5

2

2.5

3

3.5

Year -3 Year -2 Year -1 This Year To Date Annualised

Next Year's Budget

Sales per tonnes Sales per No of Pieces

Sales By PreferredRatios

Numbers & Performance

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

Year -3 Year -2 Year -1 This Year To Date Annualised

Next Year's Budget

PBT per tonnes PBT per No of Pieces

Profit By Preferred Ratios

Numbers & Performance

0%

5%

10%

15%

20%

25%

Year -3 Year -2 Year -1 Year To Date Next Year's Budget

%PBIT Target Danger

PBIT ( Profit Before Interest & Tax)

Numbers & Performance

0%

50%

100%

150%

200%

250%

Year -3 Year -2 Year -1 Year To Date Next Year's Budget

% BE Cover Target Danger Level

Sales Cover Over Break Even (BE) Point

Numbers & Performance

0

0.5

1

1.5

2

2.5

3

3.5

4

Year -3 Year -2 Year -1 Year To Date Next Year's Budget

Current Ratio Target Danger Level

Current Ratio

Numbers & Performance

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Danger Level

Acid Ratio

Target

Danger Level Acid Ratio Target0.75 4.333333333 1.25

Acid Ratio

General

Age Of Business Management Longevity

Business Position Market Strength Overall Result

Score Target

Business Strength

General

Sales & Marketing Operations Finance HR & Legal General Management

Team Rating Target

Management Strength1 of 2

General

Team Competence Team Confidence Delegation My Own Style Overall Score Target

Management Strength 2 of 2

General

Business Plan Age Of Plan Company Goals Clarity Of Purpose Overall ScoreScore Target

Strategy

General

Daily Planning Your Task Managment

Hours Worked Meddling & Interfering

Focus On Operations

Score

Target

Your Time Management

Operational Efficiency 42%

Costing 90%

Purchasing 50%

Combined Operations Functions

Cash & Credit Controls 100%

Strategy 49%

Legals 61%

Risk 75%

Forecasting & Budgets 62%

Strategy, Security & Finance

Marketing 47%

Sales Management 51%

Sales Growth & Retention 57%

Pricing 62.5%

Sales

Operations 46%

Sales 53%

Finance & Strategy 60%

Overall Result

53%

What next?

• For your free demonstration or to book a report for your business call Martin on 07930 348127 or email martin.miles@thebusinessmirror.co.uk

• For more information visit www.thebusinessmirror.co.uk

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