stretegic management

Comparison of strategies used in the insurance

industry

Sri Lanka Insurance Corporation Limited

Janashakthi Insurance PLC

HNB Assurance PLC

Sri Lanka Insurance Corporation Limited The largest state-owned insurer

Insurance Premium Payments through Dialog eZ Cash

Motor Plus Loyalty Rewards

Life Decentralization Process

Speedy Motor Claims Settlements

Janashakthi Insurance Launched a first in the market – the “Full Option

Locator”

SMS alerts sent to customers by Janashakthi

Upgraded all IT infrastructure to handle bigger volumes

“Full Option Rewards”

HNB AssuranceImprove the productivity of branches and the field force

Brand awareness through field promotions, advertising via

print and electronic media

Number of new premium collection centers were added

New SMS based services

New Web Site with trilingual capability

and many more customer-centric features

SLIC JI HNBA

24.9

11.6

3.3

19.7

5.44

Key Financials

Market Share by Premiunm Non-life(%)

Market Share by Premiunm Life(%)

SLIC JI HNBA

120

157

TOTAL ASSETS(LKRbn)

Market Share by Premium Life(%)