strip back the future

1

STRIP BACK THE FUTURE

2

3

W E

A R E

P A R E D

4

> 5 The Future >

> 6 The Number s >

> 7 The Defin i t ions >

> 9 The Keep Me >

> 11 The Pass I t On >

> 12 The Corporate >

> 15 The P ledge >

5

The future is ours to shape, to protect and to improve. Current high levels of fashion saturation and consumption have no place in times to come. We have one world, one world that is finite and o v e r f l o w i n g . Today we must stand together in

protest. We are more than what we own, what we have and what we want. Let us learn to cherish our wares, resist the unneccessary and take pride in our power to find joy in restraint, beauty in the bare essentials and pleasure in the simple.

6

The retail clothing industry was valued in 2012 at £43.1 billion, and consumer spending on fashion continued to increase throughout the recession period, at a rate of 7.8% between the years 2007 and 2011.

The volume of clothes being bought is up,as the average prices of garments decrease.

55kg of clothing is consumed per individual per year.

2 million tonnes of new clothes are bought per year, the same amount of which ends up in landfill.

After, on average, each garment is worn only 6 times.

The consumer society is thought to be of detriment to individual and societal well-being with higher levels of depression, anxiety and substance abuse, as well as a narcissistic attitude to each other and the environment.

7

S U S T A I N A B L E C O N S U M P T I O N

Sustainable consumption is the use of services and related products which respond to basic needs and bring a better quality of life. Whilst minimizing the use of natural resources, toxic materials, and emissions of waste or pollutants over a complete life-cycle. Simultaneously meeting the needs of the present without compromising the ability of future generations to meet their own needs.

8

S U S T A I N A B L E F A S H I O N C O N S U M P T I O N

Sustainable fashion consumption is a sub-set of the sustainable fashion system. It includes a myriad of consumer attitudes and behaviours that lead to a complete reduction in the triple-bottom line impacts of buying, wearing, caring for, repairing and recycling fashion goods. It includes demanding sustainable alternatives, caring for garments in less impact intensive and responsible disposal or recycling of obsolete goods.

9

S U S T A I N A B L E F A S H I O N C O N S U M P T I O NK E E P M E

K E E P M E

in your purse.

10

K E E P M E

K E E P M E

in your wallet.

1 1

AND UPLOAD YOUR PARED STORY

SCAN ME

PASS IT ON • PASS I T ON • PASS I T ON • PASS IT ON • PASS IT ON • PASS IT ON • PASS IT ON •

PASS

IT

ON •

PASS

IT

ON

Tell us about the outfit you are wearing today, why you love your clothes, where they are from and how long you have had them. In association with 169days.

12

The PARED ethos is one applicable to both brands and retailers. The growing consumer awareness of responsible expenditure in dress can be utilised in store and within product through a focus on quality, longevity and consumer return on spend. The UK Fashion Council highlighted ecological and environmental impact as the biggest threat to the UK fashion industry. Clearly demonstrating that change is imperative and that the future of fashion lies in the sustainable.

Strip away that future with PARED’s bespoke 10 simple rules tailored specifically to your

business.

C O R P O R A T E

X

1 3

Sign up online with

using this

unique login:

USERNAME :

PASSWORD :

For more information

P A R E D

P R D 1 2 Y 3

please visit www.wearepared.com

F U T U R E 1

14

Please tear.

1 5

Pledge with PARED when you buy a garment.

Find a PARED retailer at www.wearepared.com or look for the PARED stamp at participating stores, sign this card, write how you will apply the PARED ethos to your purchase, hand over this pledge card and receive 10% off.

Please tear.

16

P L E D G E W I T H P A R E D

email

I

sign