stronger boards raise more money michael bacon, cfre
Post on 28-Dec-2015
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Stages of Nonprofit GrowthStage Characteristics of the BoardNascent Operational focus, friends of Founder, limited formal
processAdolescent Wider circle, growing in prominence, still lacking in
Board training
Intermediate Strategic planning, formal process for recruitment, job descriptions, active committee work, need for training
Mature Regular strategic planning, board criteria established, ongoing training, active Committee on Directors, evaluation of Executive Director, Board evaluations
Telling Your Board Story
Activity
Share the profile of your Board with someone not from your organization. What does your Board look like now?
Characteristics, ages, professions, level of involvement, passion for the work…
The Ideal Board…
Does it represent spheres of influence?
Does it have: Expertise Legal, Accounting, Marketing, Fundraising,
Construction, Planning, HR, Investment Knowledge, Program Development, etc.
Influence Affluence
Recruiting
Not “I have a friend who might do it…”
Board Matrix – art & science
Who does the recruiting?
Active Nominating Committee
Where do you find the right people?
Telling the Truth- “you don’t have to…
“Dating” potential Board Members…
Expectations
Clear and concise
One page job description
Financial participation outlined
Meeting participation outlined
What else?
A Board Focuses On…
Governance & Policies
Mission Related Programs
Annual Budget & Monitoring
Sources of Revenue (Diversification)
Ongoing work at committee level
How Do We Connect The Board To The Mission?
Share a story with someone next to you about how your nonprofit reminds Board members of your mission, your programs and those you serve…
Focus On Your Mission
Constant connections to mission, beginning with orientation
Exposure to teachers, grants and sponsored programs on a regular basis
Regular opportunities to reflect & discuss At meetings, retreats, strategic planning How did we advance the mission today?
Does this sound familiar?
“Isn’t that the staff’s job?”
“I’m giving my time… that’s enough.”
“I don’t know anyone.”
“I’ll do anything but ask for money.”
What tools does the Board need?
Passion for our cause
A strong case for giving
Powerful stories about how we make a difference
Staff support for accountability + the annual calendar
Training about how to make an ask
How Can Our Board Help With Fundraising?
Know our mission by heart
Be able to tell one story with passion
Basic knowledge of our programs and clients
Make your own financial gift first
How Can Our Board Help With Fundraising?
Help identify new prospects
Set up a meeting for staff with a prospect
Hosting cultivation or stewardship events
Invite prospects to join you at an event
Be involved in thanking donors (calls, notes, visits)
Believe It or Not…Noteworthy Findings:
90% of individual donors single out one particular charity for special or unusual support 94% of study donors say that
charities they support never or hardly ever call them up without asking for another gift.
98% say that charities never or hardly ever pay them a visit without asking for money
Building Board Confidence
Start with Stewardship!
Board members should be thanking donors Phone calls Handwritten notes Thank you visits
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