studentpresentasjon brasil
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Brazi
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Brief presentation of International Business
Cultural lessons
Agenda
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Initiated in 1984 by the Norwegian TradeCouncil (now Innovation Norway)
Annual student project carried out between
students from: Norwegian School of Economics and Business Administration (NHH)
Norwegian University for Science and Technology (NTNU)
Norwegian School of Management (BI).
The International Business project
has covered the globe
What is International Business?
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Singapore
1984/1985
Brazil
1985/1986
1999/2000
Australia
1986/1987
1987/1988 1988/1989
2004/2005
Thailand
1989/1990
rtugal
1/1992
xico
92/1993
1993/1994
ile
94/1995
South Africa
1995/1996
India
1996/1997
2005/2006
Indonesi
1997/199
South Kore
2000/2001
2001/2002 2002/2003
1990/1991
1998/1999
1990/1991
2003/2004
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Gain knowledge and experience
Communicate first hand experiences
Describe business opportunities
You cannot acquire experience by making experiments.You cannot create experience. You must undergo it.
Albert Camus (1913 1960)
What is the intention?
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Cultural lessons
- Communicating first hand experiences
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lets have a disorganized meeting
for twenty minutes
Expressive Communication Style
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ere s our a emp
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You have to listen to what they reallyare saying,
not what you thinkthey are saying
High-Context Communication
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Brazilians often do not take own decisions,
they are not proactive, but rather wait for
instructions. Norwegians on the other handtake more independent action.
Brazilian workers tend to hide bad
news until it is too late, since they areused to a very authoritarian
leadership style.
In Brazil, to do something and fail isworse than doing nothing at all.
Formal Culture
Hierarchical culture
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We need in-depth knowledge and in many
ways to behave as Brazilians in orderto succeed in this market
Success Criteria
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Relationship-Focused
razilians mix business with pleasure
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hugging is quite normal
High-Contact Culture
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Get a local partner. Not just for networking, rather
a partner that can add value over time.
Networking local content
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punctuality is when two Brazilians
have the same delay
Fluid-Time Culture
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In Brazil everything is
difficult, but nothing is
impossible
Be patient
Nothing is impossible?
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Corruption is much more an
option than an obligation.
Corruption
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Next year: Vietnam
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