students first for student success

Post on 07-May-2015

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Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.

TRANSCRIPT

Students First For Student Success

Course Mentor Performance Coordinator Western Governors University

Erin Smith

Salesforce Program Manager Western Governors University

Dave Perry

Director of Interactive Services Cornell University College of Agriculture and Life Sciences

Rebecca Joffrey

Marc Benioff Chairman & CEO

First Last Name Title

Foundation Pres – PowerPoint Template – 16x9 FY14.pptx

Western Governors University is an online university driven by a mission to expand access to higher education through online, competency-based degree programs. WGU has flourished into a national university, serving more than 50,000 students from all 50 states. WGU was founded by the governors of 19 U.S. states. At no other time in the history of higher education have the governors of several states joined together to create a university. WGU is also supported by over 20 major corporations and foundations who believe in WGU's commitment to producing highly competent graduates.

Western Governors University

WGU Focus: Graduation All that matters to us is student success measured by graduation…

Data & Analytics: Personalization

Analyze

Feedback/Intervene

Data & Analytics: At-Risk Intervention/OTP Impact

What data is used to classify students? •  demographics •  prior academic performance •  assessment performance •  task stream performance •  mentor notes •  learning resource usage •  difficulty of assessments in term •  time left in term The broad categories create approximately 1800 attributes per student.

Data & Analytics: At-Risk Intervention/OTP Impact

How is the data used?

• Provide differential treatments to students based on risk classification – Create proactive vs. reactive protocols

• Use all available data about a student at any given time to classify student risk based on the probability making term OTP

• Classification of students into high, medium, and low risk categories is dynamic

and influenced by recent behavior

Data & Analytics: At-Risk Intervention/OTP Impact

Data & Analytics: At-Risk Intervention/OTP Impact What are the outcomes?

Course Communities

Rebecca Joffrey Director of Interactive Services Cornell University

Students First for Student Success

Cornell’s Goal

Make it easier for students to navigate the resources of the university

Become a Connected Campus: Put Your Students at the Center

Real-Time Data

Mobile Social

360° student view

Communicate more effectively

Recruit the right students

Ensure student success

Raise more funds

This is CRM

What do students really need?

What forms do I need to fill out to graduate?

I’m failing my classes, what do I do?

Social Mobile

How do I update my meal plan? How do I get a bus pass?

What classes should I take? I want to intern

at a start-up

How do I find out about studying abroad?

Real-Time Data

Save time reading email Find relevant

information

Take the right classes

Social Mobile

Real-Time Data Discover career

options

Figure out deadlines

Graduate on time

Get support when needed

See what’s going on

This is UXP Become a Connected Campus: Put Your University at the Center

360° university view

CORNELL

The New Student Experience

The information model for on-boarding

A Communities model for on-boarding

Students go from the Cornell information portal to their College’s Chatter group

A Communities model for on-boarding

A social front end with a big data back end This is where CRM

and UXP meet

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